Admation Blog

6 Ways small Digital Agencies can compete with larger Ad Agencies

Posted by Jodie Byass on Jun 26, 2017

If you’re a small digital agency, then time is on your side. In 2016, more brands outsourced specialised work to small digital outfits, with the trend set to continue throughout 2017. That doesn’t mean you can rest on your laurels though. In today’s competitive environment, you still have to make sure you stand out from the crowd.

Here are our Best Practices for smaller digital agencies competing against the bigger ad agencies.

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Topics: Industry Updates, In-House Studios

Admation's releases 'In Progress' List  to help manage marketing projects

Posted by Lawrence Kendall on Jun 21, 2017

"Today, the number one challenge with content marketing is managing the overall content process.  Indeed, further probing revealed that 52% of firms frequently miss deadlines from approval delays, collaboration, and “general chaos” in content production processes"
Gleanster Report - '$958M Marketing Problem',

These figures highlight the importance for creative teams to utilise marketing project management and approval workflow software to help manage marketing projects, streamline processes and reduce the 'general chaos'. 

Each month our product team review admation's project management software along with the evolving needs of our clients and industry trends.  We are always looking to improve admation so it continues to provide the creative industry with the tools they need to deliver their creative projects.  

So this month, I am excited to annouce enhancements to Admation's 'In Progress' list.  Projects can now be viewed via a visual 'In Progress' Lane Board.  Basically, this consists of a series of lanes (columns) that represent a week. Each lane displays projects with a delivery deadline in that week, with details including project name, project id, campaign, team members and project status.  

This Lane Board View is designed to give a simple visual view of projects in progress. It is a little like highway traffic lanes - you are easily see what projects lie ahead, and what deadlines are looming.

Projects can also be displayed on this board by days in a week as seen below. 

I am confident our users are going to love this new In Progess view, here is a short 90-second video to explain how it works.

To learn more about admation's key features, and how this marketing project management software could benefit your creative team download out 'Admation at a Glance' Guide now!


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Topics: Admation, Project Management

Project Reruns more efficient with admation's agency project management software

Posted by Jodie Byass on Jun 21, 2017

There is nothing more satifying than a successful ad campaign, knowing that your creative teams has produced work that's delivered great results AND the client wants to run it again!.

However,  the rerun of an ad is not always straighforward.  Typically your team and the studio have moved onto the next project, there's generally little or no revenue to be made and the job just needs to get done and fast!   

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Topics: Approval Workflow Solution, Admation, Ad Agencies

Best Practices for growing your ad agency

Posted by Jodie Byass on Jun 13, 2017

To grow your ad agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. Here are our best practices for growing and thriving in your ad agency.  

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Topics: Digital Agencies, Ad Agencies