Admation Blog

Make the Adoption of a New Approval Workflow Process Easier & Improve Your Marketing Team

Posted by Jodie Byass on Jun 12, 2018

Getting approvals across the line isn’t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you’re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don’t like to invite change, how do you make the experience easier?

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Topics: Marketing Teams, Marketing Approval Process

Improve your Marketing Output by Nailing your Creative Briefs with admation

Posted by Jodie Byass on Jun 6, 2018

There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.

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Topics: Ad Agencies, Managing Marketing Projects, Marketing Teams, Project Briefing

Find out how marketing technology is making life so much easier at Mumbrella 360

Posted by Jodie Byass on Jun 4, 2018

With all the new technology solutions at our disposal, it’s hard to believe that over 60% of marketers still use email approvals and Excel spreadsheets to manage their marketing projects. But there must be a good reason for this. Right?

Actually, no.

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Topics: Marketing Industry Trends

Best Practices Series 9:  Getting the most out of your ad agency freelancers

Posted by Jodie Byass on Jun 1, 2018

Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.

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Topics: In-House Studios, Ad Agencies