In a rapidly-changing marketplace, it stands to reason that industry professionals are keen to stay abreast of new trends. So keen in fact that mid-way through last year marketers were already asking what’s in store for 2019. While it’s difficult to accurately predict what’s going to happen in any year, trends usually spring from the cumulative effect of something working away in the background until enough people sit up and take notice. With this we kick off our top marketing and advertising trends for 2019 and, admittedly, the first one is hardly surprising.
As 2018 wraps up, we hope it’s been a productive year for you. Let’s take a look at the year in review to see how it stacked up for the marketing and advertising industry.
If you’re a brand looking to hire a boutique or small ad agency, like any first time relationship it’s important to think carefully about your selection process. To ensure your relationship is a successful one, here’s some questions to think about when selecting a small agency for your marketing projects.
Topics: Ad Agencies
The Dilemma & The Fix Series - Part 6
Adrianna is a production manager who received news today that yet another project commenced without a brief. How could this happen? you ask. Adrianna keeps asking herself the same thing. In fact, someone saw her in the lunch room making her fourth cup of ‘Bliss' tea and mumbling to herself - it’s not that difficult to write a brief. Later, she was checking over a brief that someone did put together, only to find it was more frustrating than a jig saw with missing parts. She was last seen with her forehead on the desk repeating, someone pleeeease write me a proper brief.
Are you feeling frustrated like Adrianna? Or are you one of the Guilty Parties who avoids spending time on briefs? Either way, we have the fix for you. Let’s take a look at how you can all slam dunk the creative brief.