Admation Blog

Project Management Hacks #3: Solving the creative brief dilemma

Posted by Jodie Byass on Feb 18, 2019

Q: I’m a marketing manager who oversees a studio team responsible for creating all the marketing output for our brand. Previously, our sales team filled out an electronic brief form to start a project, but it’s been superseded by an email brief (information just pasted into an email). The sales team says that it’s quicker and easier this way, but this isn’t the case for marketing. The reality is, in most cases, we don’t receive a proper brief and it usually takes another week of emailing to get one. Sometimes it just gets too confusing and I have to call a meeting to discuss it. Meanwhile, the project deadline doesn’t shift which means all of this to-ing and fro-ing eats into our production time. How can I get our briefing process back on track while keeping the sales team on board?

Briefly Yours PM

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Topics: Marketing Project Management, Project Planning, Project Briefing

Client Win – News Corp Australia selects admation for its approval workflow management

Posted by Jodie Byass on Feb 13, 2019

We’re very pleased to announce that News Corp Australia has come on board with admation to streamline their approval workflow.

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Topics: Marketing Teams, Admation

Wishing for More Time to Be Creative. More Time to Binge on Netflix

Posted by Jodie Byass on Feb 5, 2019

The Dilemma and The Fix Series - Part 5

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Topics: Admation, Ad Agencies, Online Proofing, Approval Workflow Software

Supercharge Team Collaboration To Enhance Your Creative Projects

Posted by Jodie Byass on Jan 28, 2019

In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms “work into play”. In other words, collaboration has the ability to create a dynamic environment where people can cross-pollenate and create, a space known to inspire great ideas and work. Still, many teams collaborating on creative projects are caught up in a groundhog day of outdated attitudes, approval workflow processes and tools.

So how do you inspire your team to collaborate in way that is both gratifying for them and productive for your projects?

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Topics: Managing Marketing Projects, Collaboration, Marketing Teams, Production Teams, Marketing Approval Process