As another year wraps up, it’s a great time to reflect on the year that was. As always, there was plenty going on in the marketing and advertising sector with digital advertising continuing to experience growth.
According to AdAge , “Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands' Magna.”
In 2017, brands also harnessed the power of live video streaming via social media apps such as Facebook and Snapchat. This new channel is giving brands the opportunity to espouse more than just their products and services, inviting viewers to see a more human side to their favourite brands. A winning tactic for attracting Millennials.
Brands continued to outsource work to smaller digital agencies that offer specialised skills. The other benefits for brands is that smaller outifts can offer greater agility and faster turnarounds than their larger counterparts.
According to Hubspot, “Clients who want to move fast -- and already have to deal with their own frustrating bureaucratic organizations -- are looking for more nimble partners.”
We’ve heard a lot about Agile methodologies over the last few years but in 2017 it became more than just a buzz word. More marketers are changing up their project management style to be more flexible to change and meet the challenges of the fast-paced digital environment.
In the technology space, there’s been a further uptake in digital tools such as approval and project management software which enable marketers and creatives to better manage their projects. With the phenomenal amount of digital tools available in the market place, however, buyers need to make sure that they’re selecting the right tools to meet their marketing challenges.
Marketing compliance has been a hot topic for discussion recently with marketers being warned to stay on top of compliance issues. This topic has remained an important consideration in 2017. The ACCC, Australia’s own consumer watchdog, continued its focus on bringing to light those brands responsible for advertising misconduct. In August this year, The Competition and Consumer Amendment (Misuse of Market Power) Bill 2017 was passed in Parliament which should be a red flag to many businesses. If you haven’t got your marketing compliance in tip top shape, then make it a priority in 2018.
Targeted advertising has been a theme throughout the year and will continue to be a dominant marketing strategy for brands in the New Year.
According to Monetate’s research: “Personalization is seen as vital for business performance: 94% of in-house marketers surveyed see personalization of the web experience as ‘critical to current and future success’”
This is how we kicked some goals in 2017 with admation project management software:
Admation has had a huge year with a focus on streamlining its project management software. First, a mention that FinancesOnline awarded admation with two accolades this year: 2017 Great User Experience and Rising Star. We’re very proud of these achievements and, to demonstrate how committed we are to delivering the very best features to our clients, here are some of our product upgrades for the year.
Admation’s new ‘In Progress’ List
We updated admation’s ‘In Progress’ list so that projects are now visible on the ‘In Progress’ board which means users have greater visibility over how projects are tracking.
Admation’s resource management feature
We’re always thinking about how we can streamline marketing workflow so that users spend less time administering their creative projects. With this, we introduced a ‘Tasks Pre-sets’ feature which enables users to automatically create tasks when briefs are submitted. This means Department Managers no longer have to go through the lengthy process of setting up tasks, which there might be several of for any given project. With this new feature, they can simply assign tasks to resources.
We received feedback from a number of Department Managers requesting a view which enabled them to quickly see what project a resource was working on. As a result, we introduced a new ‘Tasks by Project View’.
With the number of tasks associated with managing projects ever increasing, we introduced a ‘Quick Task Creation’ feature. This simplifies the process of creating tasks by requesting only minimal information, with an advanced function available when users need to input more information.
Admation’s approval workflow feature
With a focus on improved collaboration we added a ‘Reply to Markups’ feature in the approval workflow process. A reviewer can now reply to an existing markup made by another reviewer which opens up a separate communication thread (to avoid confusion). ‘Tag Users’ also allows reviewers to tag a user with “@“ and ask them a question.
To help reviewers stay on deadline, they now have the ability to unlock a level for review (i.e. 2 days) and then lock it so that the ‘Review Window’ is managed. The ‘Locking and Unlocking Review Levels’ feature is especially useful for retail businesses.
I do hope that you had a great 2017 and managed to kick some goals too. I’ll see you back here in 2018 for another productive year ahead.