Admation Blog

Jodie Byass

Jodie heads Admation's marketing team and is passionate about educating the marketing and advertising industries on how they can improve their workflows. Servicing the industry for more than 10 years, Jodie has an indepth understanding of the pain points and challenges that marketers experience each day.
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Recent Posts

Stop Googling Career Counsellors. There’s a Simple Way to Manage Your Marketing Resources

Posted by Jodie Byass on Aug 14, 2018

The Dilemma and The Fix Series - Part 3:

The Dilemma
Jenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she’s managing 50 people with so many marketing projects on the go and never knowing who’s doing what. Her project resource spreadsheet desperately needs updating, but for now she’s winging it by delegating tasks verbally. Now her boss needs a progress update for budgeting purposes and she’s got two team members off with the flu. The pressure is 0n. Jenny is on her fourth coffee for the morning and currently googling ‘career counsellors’.

 

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Topics: Admation, Resource Management Software, Managing Resources

5 Fatal Mistakes Made When Selecting Project Management Software

Posted by Jodie Byass on Aug 8, 2018

Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool are manifold.

According to Software Advice, “Project management software decreases administrative burden on employees, while helping businesses track tasks better and not miss deadlines.”

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Topics: Project Management Software, Marketing Project Management

Managing your Marketing Approval Workflow: The Email Trap

Posted by Jodie Byass on Aug 2, 2018

A quick Google search reveals that even a decade ago we were lamenting the daily grind of checking work emails. Fast track to 2018 and workers are spending more time than ever dealing with cluttered inboxes. And while studies have proven that checking emails less regularly alleviates stress, over 60% of marketers are still spending more than three hours a day in email.

 

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Topics: Approval Workflow Software, Managing Marketing Projects, Marketing Approval Process

Boost your ad agency profit with effective project & resource management

Posted by Jodie Byass on Jul 24, 2018

Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.

Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.Hubspot

Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.

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Topics: Resource Management Software, Project Management Software, Ad Agencies, Managing Resources, Ad Agency Project Management Software