If you’re a brand looking to hire a boutique or small ad agency, like any first time relationship it’s important to think carefully about your selection process. To ensure your relationship is a successful one, here’s some questions to think about when selecting a small agency for your marketing projects.
The Dilemma & The Fix Series - Part 6
Adrianna is a production manager who received news today that yet another project commenced without a brief. How could this happen? you ask. Adrianna keeps asking herself the same thing. In fact, someone saw her in the lunch room making her fourth cup of ‘Bliss' tea and mumbling to herself - it’s not that difficult to write a brief. Later, she was checking over a brief that someone did put together, only to find it was more frustrating than a jig saw with missing parts. She was last seen with her forehead on the desk repeating, someone pleeeease write me a proper brief.
Are you feeling frustrated like Adrianna? Or are you one of the Guilty Parties who avoids spending time on briefs? Either way, we have the fix for you. Let’s take a look at how you can all slam dunk the creative brief.
Visibility, reliability, ease …. not exactly the words that come to mind when you’re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like cutting down on the crazy amount of admin. Like easing the burden of resourcing your marketing projects. Like finding a way out of the ever-increasing artwork changes.