Admation Blog

Jodie Byass

Jodie heads Admation's marketing team and is passionate about educating the marketing and advertising industries on how they can improve their workflows. Servicing the industry for more than 10 years, Jodie has an indepth understanding of the pain points and challenges that marketers experience each day.
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Recent Posts

Avoid a Tree Change with Better Marketing Compliance

Posted by Jodie Byass on Jul 18, 2018

The Dilemma and The Fix Series - Part 2

The Dilemma
Matt is part of a Legal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do with motorsports and compliance issues. 

Unfortunately, marketing compliance is getting harder for Matt’s team to manage with Marketing sending harried, last-minute approval requests. Last month, Legal was missed altogether in the sign off process for a major campaign – a major headache for Legal in the fallout! Now Matt’s team is trying to keep tabs on marketing projects with very little transparency. Twice already, Matt and another colleague have doubled-up on reviewing artwork. Matt is seriously considering a tree change.

Are you in a Legal or Compliance role where your brand’s reputation is on the line because of clunky marketing processes and tools? Do you feel Matt's pain?   Well, here’s our fix for your compliance issues.

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Topics: Marketing Compliance, Compliance & Legal Teams

Best Practices Session 10: Managing Your Marketing Workflow

Posted by Jodie Byass on Jul 10, 2018

In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual processes, marketing non-compliance, missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your creative approval workflow, for effective marketing. 

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Topics: In-House Studios, Ad Agencies

Marketing Project Challenges: Managing Your Marketing Approval Workflow

Posted by Jodie Byass on Jul 4, 2018

The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.

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Topics: Approval Workflow Software, Online Proofing, Managing Marketing Projects, Marketing Teams, Marketing Approval Process

Managing Marketing Projects: Why are Ancient Practices Still in Place?

Posted by Jodie Byass on Jun 26, 2018

Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their marketing practices, it would be now. Still, a recent Content Marketing Institute report showed that only 40% of Australian marketers “are delivering content consistently” compared to the previous year.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Project Management