In a rapidly-changing marketplace, it stands to reason that industry professionals are keen to stay abreast of new trends. So keen in fact that mid-way through last year marketers were already asking what’s in store for 2019. While it’s difficult to accurately predict what’s going to happen in any year, trends usually spring from the cumulative effect of something working away in the background until enough people sit up and take notice. With this we kick off our top marketing and advertising trends for 2019 and, admittedly, the first one is hardly surprising.
As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.