Our focus this month is Online Proofing.
If you’re not familiar with online proofing, then it’s likely you’re spending too much time and energy on manually managing your approval process.
Online proofing is a fast and fail-safe way to get your marketing content approved, helping you to meet deadlines, stay within budget and produce high quality work.
Let’s take a closer look at online proofing.
What is online proofing?
Online proofing is the process by which marketing teams and ad agencies manage the approval of creative work with cloud based software. Everything from artwork creation through to final artwork is managed and approved through a central platform that allows users to:
• mark up and request changes online
• collate and send stakeholder feedback;
• proof and revise artwork; compare artwork versions; and
• set unique approval pathways to ensure all stakeholders sign off on collateral.
What is an online proofing solution?
An online proofing solution provides a online central hub for approving marketing collateral. This means all artwork, feedback and approvals are saved in the one online location so that stakeholders have access to this at all times. An online proofing solution dispenses with the manual administration of approval workflow; so finding the right feedback, locating a final approval or knowing the status of your project in an instance is a simple task.
If your approval workflow is getting bogged down in manual administration, then perhaps it’s time to consider an online proofing solution to help manage your marketing process.
Our next post we will focus on online proofing software. In the meantime, if you would like to continue reading, perhaps the following article is of interest: Brands Looking for efficient marketing approval process