Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.
It’s predicted that in 2019, 80 per cent of the online content we engage with will be video-based. So why is video outperforming other types of content?
For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That’s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.
With the ever-changing landscape of today’s marketplace, regulatory bodies are constantly reviewing and updating advertising guidelines to protect consumers. Just this year, the ACCC announced it would be ramping up its efforts to penalise businesses that were found guilty of misleading conduct or data breaches.
According to an ABC report: “Under new laws before Parliament, the penalty for consumer breaches by a company will rise from $1.1 million to $10 million, or 10 per cent of turnover.”
The change in laws will affect all brands that are non-compliant. Nonetheless, businesses in highly regulated industries will need to go the extra mile to ensure their marketing efforts are in line with industry standards. After all, if a breach is discovered, your brand not only faces larger fines, it will also take a hit to its reputation.With this, here’s our best practices for maintaining your marketing compliance in a tightly regulated industry.
Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you’ll ever make that deadline. So how do you mitigate the risks, even turn it around?
There are many elements that contribute to the success of a project. How you start a project, though, probably says a lot about how you’ll finish it. With this, here are our best practices for starting a marketing project on the right foot.