Admation Blog

Top marketing and advertising trends for 2018

Posted by Jodie Byass on Jan 9, 2018

There’s something exciting about forecasting future trends in the marketing and advertising space because the industry has changed significantly over the past 7 years. Who would have predicted back in 2011 that digital marketing tools would explode from 150 products to 5,000 today? While there are some themes that roll over, there’s always new trends that we can’t foresee – a dark horse that steers behaviour in an unexpected direction.

Here are some digital media trends we think are going to be big in 2018.

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Topics: Marketing Industry Trends, Ad Agencies, Marketing Teams

Wrapping up 2017!

Posted by Jodie Byass on Dec 14, 2017

As another year wraps up, it’s a great time to reflect on the year that was. As always, there was plenty going on in the marketing and advertising sector with digital advertising continuing to experience growth. 

According to AdAge , “Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands' Magna.”

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Topics: Admation

Best Practices Session 5: Essential Tips for Meeting a Deadline

Posted by Jodie Byass on Dec 6, 2017

It takes time to develop trust with clients but, at the end of the day, it all comes down to how reliable you are. Clients want to see that you can deliver on those big ideas by producing exceptional campaigns. They also want to make sure you can hit those deadlines. But when you’re juggling multiple projects as well as clients, how do you produce timely campaigns?

In this best practices session, we’ll take a look at tips for acing a client meeting, meeting new clients and, most of all, meeting those project deadlines.

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Topics: Project Management Software, Ad Agencies, Managing Marketing Projects

Questions to ask before investing in ad agency management software

Posted by Jodie Byass on Nov 21, 2017

Juggling multiple tools to manage your ad agency projects? Tired of endless email trails and scrambled audit trails? Difficultly ascertaining where your jobs are at any given moment? More ad agencies are implementing agency management software for greater transparency over their creative projects. Nonetheless, it’s easy to invest in the wrong agency management software.

Here are ten questions to ask before investing in agency management software to ensure you select the right tool for your ad agency.

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Topics: Project Management Software, Ad Agencies