Admation Blog

Best Practices Session 10: Managing your Marketing Approval Workflow

Posted by Jodie Byass on Jul 10, 2018

In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual processes, marketing non-compliance, missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our best practices for managing your creative approval workflow.

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Topics: In-House Studios, Ad Agencies

Marketing Project Challenges: Managing Your Marketing Approval Workflow

Posted by Jodie Byass on Jul 4, 2018

The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.

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Topics: Approval Workflow Software, Online Proofing, Managing Marketing Projects, Marketing Teams, Marketing Approval Process

Managing Marketing Projects: Why are Ancient Practices Still in Place?

Posted by Jodie Byass on Jun 26, 2018

Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their marketing practices, it would be now. Still, a recent Content Marketing Institute report showed that only 40% of Australian marketers “are delivering content consistently” compared to the previous year.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Project Management

Take the Angst Out of Managing Your Brand Assets

Posted by Jodie Byass on Jun 20, 2018

The Dilemma & The Fix Series - Part 1:

The Dilemma
Serena is a Brand Manager for a global business with stores in five countries and an online sales portal. It’s only morning time but she has a good feeling about today which is forecasted to be bright and sunny. She’s already received news that the latest product catalogue has been printed and is ready to be dispatched. Sure it’s the same catalogue that went through endless rounds of changes and is nearly two months overdue, but it’s all good now.

Suddenly one of her team members appears at her door looking anxious … Errr … there’s been an oversight. Somehow the wrong logo ended up on the front cover of the catalogue. In the previous catalogue, it was the wrong CMYK colour! Last month, the wrong tagline on an ad campaign! Seriously, what could go wrong next? Serena’s day just went from bright to very gloomy.

Like Serena, are you tired, perplexed, at your wit’s end about the wrong branding being used across a range of marketing campaigns? Seeking an easy fix for this never-ending dilemma?

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Topics: Digital Asset Management Software