Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet deadlines, among other tasks.
There’s something exciting about forecasting future trends in the marketing and advertising space because the industry has changed significantly over the past 7 years. Who would have predicted back in 2011 that digital marketing tools would explode from 150 products to 5,000 today? While there are some themes that roll over, there’s always new trends that we can’t foresee – a dark horse that steers behaviour in an unexpected direction.
Here are some digital media trends we think are going to be big in 2018.
As another year wraps up, it’s a great time to reflect on the year that was. As always, there was plenty going on in the marketing and advertising sector with digital advertising continuing to experience growth.
According to AdAge , “Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands' Magna.”
It takes time to develop trust with clients but, at the end of the day, it all comes down to how reliable you are. Clients want to see that you can deliver on those big ideas by producing exceptional campaigns. They also want to make sure you can hit those deadlines. But when you’re juggling multiple projects as well as clients, how do you produce timely campaigns?
In this best practices session, we’ll take a look at tips for acing a client meeting, meeting new clients and, most of all, meeting those project deadlines.