Admation Blog

Tips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software

Posted by Jodie Byass on Jan 23, 2019

You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.

It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”

But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.

Recommended reading: Best Practices for Selecting and Implementing MRM Software

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Topics: Marketing Resource Management, MRM, Managing Resources, Resource Management Software

Top marketing and advertising trends for 2019

Posted by Karla Dondio on Jan 15, 2019

In a rapidly-changing marketplace, it stands to reason that industry professionals are keen to stay abreast of new trends. So keen in fact that mid-way through last year marketers were already asking what’s in store for 2019. While it’s difficult to accurately predict what’s going to happen in any year, trends usually spring from the cumulative effect of something working away in the background until enough people sit up and take notice. With this we kick off our top marketing and advertising trends for 2019 and, admittedly, the first one is hardly surprising.

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Topics: Marketing Industry Trends, Martech

Wrapping up 2018!

Posted by Jodie Byass on Dec 18, 2018

As 2018 wraps up, we hope it’s been a productive year for you. Let’s take a look at the year in review to see how it stacked up for the marketing and advertising industry.

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Topics: Marketing Industry Trends, Admation

Tips to consider before selecting a small ad agency

Posted by Jodie Byass on Dec 12, 2018

If you’re a brand looking to hire a boutique or small ad agency, like any first time relationship it’s important to think carefully about your selection process. To ensure your relationship is a successful one, here’s some questions to think about when selecting a small agency for your marketing projects.

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Topics: Ad Agencies