Marketing approval workflow plays an integral role in the production of marketing collateral, from briefing projects and creating artwork to getting final approval. If it isn’t in good shape, it can adversely affect the quality, cost and timeliness of your campaigns. It’s important, then, to understand your creative approval workflow and the kinds of challenges associated with managing it. Only then can your brand implement the right tools and processes to achieve the best outcomes for your creative projects. For a creative agency, this may mean implementing project management software.
Topics: Approval Workflow Software
For small digital agencies, one of the first questions you will ask yourself is “how can I complete with larger agencies?”. With business being highly competitive, there is pressure for start ups and small businesses to hit the ground running and outshine their larger competitors. We’re here to tell you it is possible; you just have to know how to go about it.
There’s already some good news. In 2016, more brands outsourced specialised work to small digital outfits, with the trend set to continue throughout 2017. That doesn’t mean you can rest on your laurels though. You still have to make sure you stand out from the crowd.
Here are our best practices on how to compete with larger ad agencies.
If you are in marketing, whether it be retail or a corporate brand, it’s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.
In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons’ over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.
If you’re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.
With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year. After all, the alternative isn’t a desirable one, with hefty fines being doled out to brands that don’t comply and reputations on the line.