You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.
It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”
But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.
Recommended reading: Best Practices for Selecting and Implementing MRM Software