Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
You know that moment, when great branding stops you in your tracks and makes you take notice. It’s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It’s little wonder that global brands spend so much money on their marketing efforts.
Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?
The 2016 State of Agile Marketing Report found that the top challenge for 24.4% of marketers was “doing more with fewer people and smaller budgets”. Fast track to 2018 and the frustration lingers. In fact, the pressure for marketers to churn out more content with less hands on deck is even more pressing. The good news: marketers are beginning to see the light.
Marketing Resource Management (MRM) software was cast back into the spotlight recently with a Gartnerreport that resounded new MRM capabilities to meet the growing demands of marketers. And brands are coming to the party. According to SiriusDecisions’ 2017 Global CMO Study, 41 percent of CMOs expect to implement MRM software in the next couple of years.
If you’re thinking about scaling your team, then it’s obviously time to invest in more talent to meet an increasing demand. It’s also the perfect time to review your current operations to ensure that growth delivers a return for your business. For example, if your approval workflow process is barely cutting it with a small team, then it’s only going to get worse with a larger team. The good news is you can plan for growth and succeed by making sure you have the right tools and processes in place.