In previous articles I have discussed the importance of including different stakeholders throughout the process of researching and selecting agency project management software. Put simply, if you want the software to be successfully adopted by your ad agency, then it is critical that you understand the requirements of different teams and departments within your business.
Over the next few weeks I am going to highlight the benefits of project management and approval workflow software for different stakeholder groups.
Today, I'm going to begin with Client Services within an ad agency. Client or Account Service play a critical role in as they are the link between your client and the ad agency production and creative teams. Or in the case of a brand, the marketer has similar responsibilities.
Here are 5 admation features Client Service are going to love!
1. Online Project List
Admation's project list, provides Account Service with a complete list of projects in progress. With all projects located in a central online hub, it is simple to search and locate all project information including documents, estimates, client briefs, project timelines, deadlines, artwork and approval feedback. With admation, client service will never need to search local servers, directories, drop boxes and email threads for project information again.
2. Project Deadlines and Automatic Reminders
Most account service can spend hours each week following up their client and internal teams such as creative or studio, to keep a project on track. It is not uncommon for account service to be reminding stakeholders of looming or past deadlines via email or phone calls.
Well, with admation, I certainly can't promise that account service will never need send a reminder email or phone call again, but this manual followup will certainly be reduced with system generated reminders sent to stakeholders throughout the project. Set project deadlines and reminders once, and let admation take care of the rest!
3. WIP Report
Tired of spending half a day preparing your client WIP Report before your weekly meeting. Well, with admation, WIP notes can be added to a project or project deliverable at any time. For example, if you have just finished a phone call, simply add a note to the project with the status or action.
To generate the WIP report, simply select the project, select the relevant wip notes, and the report is automatically generated and ready to email to your team. This feature alone can save Client Service hours in their week.
4. Consolidated Feedback
Traditional approval workflows, have typically seen the Account Service manually collate the approval feedback and change requests. This generally involves filtering through emails sent over a week or two, and removing duplicate feedback or comments, and then preparing a summary to communicate this to studio/creative teams. Needless to say, this workflow is very time consuming and fraught with issues.
Whereas online approval workflow software provides a central hub for all stakeholders to provide their feedback and request changes. Admation's online markup, means that all stakeholders can review the comments and feedback of other approvers, which minimises duplicate feedback. In addition, when all stakeholders have reviewed the artwork and submitted changes, a feedback report is automatically collated and sent to the studio/creative team in an easy to read, concise format.
5. Weekly/ Daily Revision Reports
Admation Revision Report will help Account Service identify projects with excessive revisions or reworks. Having this knowledge at your finger tips every day will help you stay on top of costs, deadlines and ulimately deliver your projects on schedule.
Stayed tuned next week for - 5 features Project Managers or Agency Traffic are going to love!!
Keen to learn more about admation's features - register for our webinar on demand now!!