Admation Blog

Boost your ad agency profit with effective project & resource management

Posted by Jodie Byass on Jul 24, 2018

Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.

Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.Hubspot

Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.

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Topics: Resource Management Software, Project Management Software, Ad Agencies, Managing Resources, Ad Agency Project Management Software

Best Practices Session 10: Managing Your Marketing Workflow

Posted by Jodie Byass on Jul 10, 2018

In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual processes, marketing non-compliance, missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your creative approval workflow, for effective marketing. 

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Topics: In-House Studios, Ad Agencies

Improve your Marketing Output by Nailing your Creative Briefs with admation

Posted by Jodie Byass on Jun 6, 2018

There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.

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Topics: Ad Agencies, Managing Marketing Projects, Marketing Teams, Project Briefing

Best Practices Series 9:  Getting the most out of your ad agency freelancers

Posted by Jodie Byass on Jun 1, 2018

Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.

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Topics: In-House Studios, Ad Agencies