Admation Blog

Best Practices Session 8: How to provide feedback in Marketing Approval Workflow

Posted by Jodie Byass on May 8, 2018

The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.

Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?

Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.

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Topics: Approval Workflow Software, Ad Agencies, Marketing Approval Process

Champion your Best Workflow Management Software

Posted by Jodie Byass on Apr 17, 2018

There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to launch are integral to a successful roll out. However, one important step that often gets overlooked in the implementation process is nominating a champion for the software. 

So what do I mean by ‘champion’?

 

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Topics: Approval Workflow Software, Admation, Ad Agencies

Best Practices Series 7: Retaining your ad agency talent

Posted by Jodie Byass on Apr 11, 2018

Losing your ad agency talent is a costly exercise. In fact, replacement costs (across Australian industries) are estimated between 50%-100% of the person’s annual salary, with the total cost reaching up to 200% for businesses. Even so, these figures don’t account for the unique set of skills and attributes that great talent delivers, which is difficult to put a price on.  Still, one in four people are likely to leave their agency job this year in search for better work cultures, challenges and opportunities.

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Topics: Resource Management Software, Ad Agencies

Marketing Project Challenges : Managing Project Resources

Posted by Jodie Byass on Apr 3, 2018

Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?

 

If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources. This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.

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Topics: Admation, Resource Management Software, Ad Agencies, Managing Marketing Projects, Managing Resources, Project Planning, Task Management