Admation Blog

Top marketing and advertising trends for 2018

Posted by Jodie Byass on Jan 9, 2018

There’s something exciting about forecasting future trends in the marketing and advertising space because the industry has changed significantly over the past 7 years. Who would have predicted back in 2011 that digital marketing tools would explode from 150 products to 5,000 today? While there are some themes that roll over, there’s always new trends that we can’t foresee – a dark horse that steers behaviour in an unexpected direction.

Here are some digital media trends we think are going to be big in 2018.

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Topics: Marketing Industry Trends, Ad Agencies, Marketing Teams

Best Practices Session 5: Essential Tips for Meeting a Deadline

Posted by Jodie Byass on Dec 6, 2017

It takes time to develop trust with clients but, at the end of the day, it all comes down to how reliable you are. Clients want to see that you can deliver on those big ideas by producing exceptional campaigns. They also want to make sure you can hit those deadlines. But when you’re juggling multiple projects as well as clients, how do you produce timely campaigns?

In this best practices session, we’ll take a look at tips for acing a client meeting, meeting new clients and, most of all, meeting those project deadlines.

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Topics: Project Management Software, Ad Agencies, Managing Marketing Projects

Questions to ask before investing in ad agency management software

Posted by Jodie Byass on Nov 21, 2017

Juggling multiple tools to manage your ad agency projects? Tired of endless email trails and scrambled audit trails? Difficultly ascertaining where your jobs are at any given moment? More ad agencies are implementing agency management software for greater transparency over their creative projects. Nonetheless, it’s easy to invest in the wrong agency management software.

Here are ten questions to ask before investing in agency management software to ensure you select the right tool for your ad agency.

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Topics: Project Management Software, Ad Agencies

How to manage common marketing project challenges with Admation

Posted by Jodie Byass on Nov 15, 2017

One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.

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Topics: Admation, Project Management Software, Ad Agencies, Managing Marketing Projects