Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.
“Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.” Hubspot
Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.
In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual processes, marketing non-compliance, missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your marketing approval workflow, for effective marketing.
There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.