Admation Blog

Tips to consider before selecting a small ad agency

Posted by Jodie Byass on Dec 12, 2018

If you’re a brand looking to hire a boutique or small ad agency, like any first time relationship it’s important to think carefully about your selection process. To ensure your relationship is a successful one, here’s some questions to think about when selecting a small agency for your marketing projects.

Read More

Topics: Ad Agencies

Connect your workflow and finance software for greater ease and agility

Posted by Darin Lloyd on Sep 18, 2018

Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.

Read More

Topics: Ad Agency Project Management Software, Ad Agencies, Resource Management Software, Project Management Software, Admation

Boost your ad agency profit with effective project & resource management

Posted by Jodie Byass on Jul 24, 2018

Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.

Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.Hubspot

Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.

Read More

Topics: Project Management Software, Resource Management Software, Ad Agencies, Ad Agency Project Management Software, Managing Resources

Best Practices Session 10: Manage Marketing Approvals

Posted by Jodie Byass on Jul 10, 2018

In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual processes, marketing non-compliance, missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your marketing approval workflow, for effective marketing. 

Read More

Topics: Ad Agencies, In-House Studios