There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.
Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.
The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.
Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?
Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.
There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to launch are integral to a successful roll out. However, one important step that often gets overlooked in the implementation process is nominating a champion for the software.
So what do I mean by ‘champion’?