Admation Blog

Best Practices Series 9:  Getting the most out of your ad agency freelancers

Posted by Jodie Byass on Jun 1, 2018

Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.

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Topics: Ad Agencies, In-House Studios

Best Practices Session 8: How to provide feedback in Marketing Approval Workflow

Posted by Jodie Byass on May 8, 2018

The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.

Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?

Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.

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Topics: Ad Agencies, Approval Workflow Software, Marketing Approval Process

Champion your Best Workflow Management Software

Posted by Jodie Byass on Apr 17, 2018

There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to launch are integral to a successful roll out. However, one important step that often gets overlooked in the implementation process is nominating a champion for the software. 

So what do I mean by ‘champion’?

 

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Topics: Approval Workflow Software, Admation, Ad Agencies

Best Practices Series 7: Retaining your ad agency talent

Posted by Jodie Byass on Apr 11, 2018

Losing your ad agency talent is a costly exercise. In fact, replacement costs (across Australian industries) are estimated between 50%-100% of the person’s annual salary, with the total cost reaching up to 200% for businesses. Even so, these figures don’t account for the unique set of skills and attributes that great talent delivers, which is difficult to put a price on.  Still, one in four people are likely to leave their agency job this year in search for better work cultures, challenges and opportunities.

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Topics: Ad Agencies, Resource Management Software