Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.
“Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.” Hubspot
Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.
The internet – no training required?
Think about it for a moment, you use the interne
t every day to do some amazing things. You check your email (probably too often), search for and locate almost anything, book flights and holidays to anywhere in the world, buy and sell any product you need, watch and listen to literally anything you want. But how did you get to this point?How much training were you required to take before you were let loose on the web? The answer is almost certainly none. And yet look at what you can achieve with no training. The power at your fingertips is staggering. So why is it that this feeling of empowerment is often missing when using agency project management software supposedly designed to help you to be more productive?
Today we welcome back our guest blogger, Dave Ewers, who is reviewing admation’s user-friendly interface that combines a number of project management, resource management and approval workflow features.