Admation Blog

10 Benefits of Implementing Digital Asset Management Software

Posted by Jodie Byass on Sep 27, 2017

If you are in marketing, whether it be retail or a corporate brand, it’s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.

In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons’ over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.  

If you’re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.

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Topics: Admation, Asset Management Software, Ad Storage

Project Reruns more efficient with admation's agency project management software

Posted by Jodie Byass on Jun 21, 2017

There is nothing more satifying than a successful ad campaign, knowing that your creative teams has produced work that's delivered great results AND the client wants to run it again!.

However,  the rerun of an ad is not always straighforward.  Typically your team and the studio have moved onto the next project, there's generally little or no revenue to be made and the job just needs to get done and fast!   

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Topics: Approval Workflow Software, Admation, Project Management Software, Ad Agencies, Ad Agency Project Management Software, Ad Storage

Digital Asset Management: No More Juggling

Posted by Jodie Byass on Jun 16, 2014

Still juggling your digital assets?

Most of us have tried juggling with three balls, but have you ever tried juggling with six or seven? If you can at least imagine this, it’s an illuminating picture of what it’s like to work in marketing these days.

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Topics: Asset Management Software, Ad Storage