One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.
If you are in marketing, whether it be retail or a corporate brand, it’s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.
In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons’ over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.
If you’re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.
There is nothing more satifying than a successful ad campaign, knowing that your creative teams has produced work that's delivered great results AND the client wants to run it again!.
However, the rerun of an ad is not always straighforward. Typically your team and the studio have moved onto the next project, there's generally little or no revenue to be made and the job just needs to get done and fast!
Recent studies show that the return on investment (ROI) for businesses implementing project management software lies somewhere between 15-30%. It’s worth noting, though, the ad agencies that profit from integrating this kind of software typically dedicate time to research, cost and select the right ad agency project management software. agency project management software.