There are many challenges that marketers face today: a fiercely competitive marketplace, the pressure of producing memorable content for multiple media channels, and the day-to-day management and execution of marketing projects. If we shine a light on managing creative projects, a common issue that marketers face is deadline delays, a symptom indicative of other issues bubbling away below the surface.
Recently, we caught up with again Dave Ewers who is a technology consultant to the advertising and marketing industry specialising in digital workflow and digital asset management (DAM) software solutions.
With over 30 years of industry experience, Dave has a wealth of knowledge on current market trends and leading software solutions. Previously, as a guest blogger Dave has highlighted the importance of a DAM solution being integrated with other agency project mangement software.
Today, Dave is reviewing admation and the benefits of its integrated DAM functionality.
Today we welcome back our guest blogger, Dave Ewers, who is reviewing admation’s user-friendly interface that combines a number of project management, resource management and approval workflow features.
As another year wraps up, it’s a great time to reflect on the year that was. As always, there was plenty going on in the marketing and advertising sector with digital advertising continuing to experience growth.
According to AdAge , “Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands' Magna.”