Admation Blog

Wrapping up 2017!

Posted by Jodie Byass on Dec 14, 2017

As another year wraps up, it’s a great time to reflect on the year that was. As always, there was plenty going on in the marketing and advertising sector with digital advertising continuing to experience growth. 

According to AdAge , “Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands' Magna.”

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Topics: Admation

How to manage common marketing project challenges with Admation

Posted by Jodie Byass on Nov 15, 2017

One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.

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Topics: Admation, Project Management Software, Ad Agencies, Managing Marketing Projects

10 Benefits of Implementing Digital Asset Management Software

Posted by Jodie Byass on Sep 27, 2017

If you are in marketing, whether it be retail or a corporate brand, it’s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.

In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons’ over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.  

If you’re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.

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Topics: Admation, Digital Asset Management Software

Admation's new 'In Progress' List helps manage marketing projects

Posted by Jodie Byass on Aug 1, 2017

This month, we are excited to announce a new Admation's 'In Progress' list, that is going to help you manage your marketing projects. 

Projects are now visually displayed on the 'In Progress' Board.  Basically, this is a series of lanes (columns) that represent a week (or a day). Each lane displays projects that have a delivery deadline in that week, with details including project name, project id, campaign, team members and project status.  

This 'In Progress' board is designed to give you and your team greater transparency of projects in progress, so you can easily see what projects lie ahead, and what deadlines are looming.

Projects can also be displayed by days as seen below. 

We are confident you are going to love this new 'In Progress' view, watch our short 90-second video to see how it works or reach out to the admation support team for more information. 

To learn more about admation's key features, and how this marketing project management software could benefit your creative team download out 'Admation at a Glance' Guide now!

DOWNLOAD ADMATION AT A GLANCE GUIDE

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Topics: Admation, Project Management Software