Admation Blog

Have More Visibility Over Your Marketing Projects Without Losing Your Head

Posted by Jodie Byass on Sep 24, 2018

The Dilemma and The Fix Series - Part 4:

The Dilemma
James is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is being spent on projects. He checks the Marketing & Resources Calendar saved on the server, but finds there are five indistinct versions. With the clock ticking, he’s tempted to go ‘eeny meeny miny mo’, but he’s fairly certain this is not a sound strategy.

He calls his Marketing Manager instead, only to find none of the spreadsheets is current. She’ll email an updated version in twenty minutes but two hours later, with no update, James is losing his head. When the email finally arrives, he discovers a project has fallen off the calendar. He also notices that while some resources are overloaded others appear to be enjoying a daily siesta. James, meanwhile, has developed a major headache.

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Topics: Admation, Managing Marketing Projects, Marketing Project Management

Connect your workflow and finance software for greater ease and agility

Posted by Darin Lloyd on Sep 18, 2018

Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.

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Topics: Admation, Resource Management Software, Project Management Software, Ad Agencies, Ad Agency Project Management Software

Stop Googling Career Counsellors. There’s a Simple Way to Manage Your Marketing Resources

Posted by Jodie Byass on Aug 14, 2018

The Dilemma and The Fix Series - Part 3:

The Dilemma
Jenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she’s managing 50 people with so many marketing projects on the go and never knowing who’s doing what. Her project resource spreadsheet desperately needs updating, but for now she’s winging it by delegating tasks verbally. Now her boss needs a progress update for budgeting purposes and she’s got two team members off with the flu. The pressure is 0n. Jenny is on her fourth coffee for the morning and currently googling ‘career counsellors’.

 

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Topics: Admation, Resource Management Software, Managing Resources

Champion your Best Workflow Management Software

Posted by Jodie Byass on Apr 17, 2018

There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to launch are integral to a successful roll out. However, one important step that often gets overlooked in the implementation process is nominating a champion for the software. 

So what do I mean by ‘champion’?

 

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Topics: Approval Workflow Software, Admation, Ad Agencies