One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.
If you are in marketing, whether it be retail or a corporate brand, it’s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.
In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons’ over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.
If you’re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.
This month, we are excited to announce a new Admation's 'In Progress' list, that is going to help you manage your marketing projects.
Projects are now visually displayed on the 'In Progress' Board. Basically, this is a series of lanes (columns) that represent a week (or a day). Each lane displays projects that have a delivery deadline in that week, with details including project name, project id, campaign, team members and project status.
This 'In Progress' board is designed to give you and your team greater transparency of projects in progress, so you can easily see what projects lie ahead, and what deadlines are looming.
Projects can also be displayed by days as seen below.
We are confident you are going to love this new 'In Progress' view, watch our short 90-second video to see how it works or reach out to the admation support team for more information.
To learn more about admation's key features, and how this marketing project management software could benefit your creative team download out 'Admation at a Glance' Guide now!
While traffic and project managers have different roles within an ad agency, they share a similar focus in that both are responsible for ensuring work flows seamlessly in and out of studio or creative department, within deadline and budget.
Typical challenges for traffic and project managers:
- A lack of transparency over resources
- No easy way to ascertain how creative work is tracking
- Projects going over budget
Aiming to solve these daily challenges in advertising agencies and marketing teams, Admation offer web based project resource management solutions that are complete with handy tools and features. Here are 8 of them.