Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
The Dilemma and The Fix Series - Part 3:
Jenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she’s managing 50 people with so many marketing projects on the go and never knowing who’s doing what. Her project resource spreadsheet desperately needs updating, but for now she’s winging it by delegating tasks verbally. Now her boss needs a progress update for budgeting purposes and she’s got two team members off with the flu. The pressure is 0n. Jenny is on her fourth coffee for the morning and currently googling ‘career counsellors’.
There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to launch are integral to a successful roll out. However, one important step that often gets overlooked in the implementation process is nominating a champion for the software.
So what do I mean by ‘champion’?
Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?
If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources. This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.