Today we welcome back our guest blogger, Dave Ewers, who is reviewing admation’s user-friendly interface that combines a number of project management, resource management and approval workflow features.
As another year wraps up, it’s a great time to reflect on the year that was. As always, there was plenty going on in the marketing and advertising sector with digital advertising continuing to experience growth.
According to AdAge , “Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands' Magna.”
One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.
All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.