Admation Blog

Understanding Your Marketing Approval Workflow and Utilising Software

Posted by Jodie Byass on Oct 11, 2017

Today, marketers are juggling up to six social media sites at any one time and outputting 75% more content than the year before. Still a majority feel they should be performing better. With this in mind, effective creative workflow management is vital than ever.

Marketing approval workflow plays an integral role in the production of marketing collateral, from briefing projects and creating artwork to getting final approval. If it isn’t in good shape, it can adversely affect the quality, cost and timeliness of your campaigns. It’s important, then, to understand your creative approval workflow and the kinds of challenges associated with managing it. Only then can your brand implement the right tools and processes to achieve the best outcomes for your creative projects. For a creative agency, this may mean implementing project management software.

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Topics: Approval Workflow Software

How Businesses Can Stay on Top of their Marketing Compliance

Posted by Jodie Byass on Sep 19, 2017

With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year.  After all, the alternative isn’t a desirable one, with hefty fines being doled out to brands that don’t comply and reputations on the line.

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Topics: Approval Workflow Software, Marketing Compliance, Project Management Software

How to Build a Creative Advertising Agency that Thrives

Posted by Jodie Byass on Sep 13, 2017

Let’s face it, the reason creatives get into this business is to be, well, creative. But all too often poor planning, clunky approval workflow and outdated management tools eat into creative time. If you’re thinking about how to grow an advertising agency and enable full creativity, here are some tips on how to get more structure into your work day and improve your marketing workflow and processes, which will ultimately leave you with more time and head space to be creative.

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Topics: Approval Workflow Software, Ad Agencies

Best Practices Session 2: Customer Retention Strategies for Ad Agencies

Posted by Jodie Byass on Sep 5, 2017

Statistics for client retention isn’t what it used to be for creative ad agencies. In fact, today clients are only staying as long as two and half years, with other reports indicating that clients ditch one in three agencies every twelve months. So, what does that mean for your ad agency? Well, the thing about statistics is that you can either become one or rise above the status quo.

In this Best Practices session, we’ll provide a number of customer retention tips for ad agencies to ensure they achieve robust, long-term relationships with clients.

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Topics: Approval Workflow Software, Ad Agencies