As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.
You know that moment, when great branding stops you in your tracks and makes you take notice. It’s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It’s little wonder that global brands spend so much money on their marketing efforts.
Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?
A quick Google search reveals that even a decade ago we were lamenting the daily grind of checking work emails. Fast track to 2018 and workers are spending more time than ever dealing with cluttered inboxes. And while studies have proven that checking emails less regularly alleviates stress, over 60% of marketers are still spending more than three hours a day in email.
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.