Marketing approval workflow plays an integral role in the production of marketing collateral, from briefing projects and creating artwork to getting final approval. If it isn’t in good shape, it can adversely affect the quality, cost and timeliness of your campaigns. It’s important, then, to understand your creative approval workflow and the kinds of challenges associated with managing it. Only then can your brand implement the right tools and processes to achieve the best outcomes for your creative projects. For a creative agency, this may mean implementing project management software.
Topics: Approval Workflow Software
With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year. After all, the alternative isn’t a desirable one, with hefty fines being doled out to brands that don’t comply and reputations on the line.
Let’s face it, the reason creatives get into this business is to be, well, creative. But all too often poor planning, clunky approval workflow and outdated management tools eat into creative time. If you’re thinking about how to grow an advertising agency and enable full creativity, here are some tips on how to get more structure into your work day and improve your marketing workflow and processes, which will ultimately leave you with more time and head space to be creative.
Statistics for client retention isn’t what it used to be for creative ad agencies. In fact, today clients are only staying as long as two and half years, with other reports indicating that clients ditch one in three agencies every twelve months. So, what does that mean for your ad agency? Well, the thing about statistics is that you can either become one or rise above the status quo.
In this Best Practices session, we’ll provide a number of customer retention tips for ad agencies to ensure they achieve robust, long-term relationships with clients.