Efficiency experts are seven times more likely to use a digital tool to manage their marketing projects. And while approval workflow software is offering brands and ad agencies greater control and transparency over their approval process, buyers are not necessarily choosing the right tool to streamline the production cycle.
It’s predicted that in 2019, 80 per cent of the online content we engage with will be video-based. So why is video outperforming other types of content?
For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That’s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.
Question: I’m a project manager who works with a great studio team on a range of marketing projects. The problem is that, while we work like a well-oiled machine, it’s tricky managing the approval process outside of the team. We often have too many stakeholders providing feedback on projects and it’s almost impossible to keep up with the daily onslaught of emails. Our designer is forever making late changes because someone didn’t agree with the previous feedback and, in the end, approval rounds just blend into each other. Our deadlines are really taking a beating. The team is frustrated and, just quietly, eating too much sugar. Help!