Admation Blog

Marketing Project Challenges: Managing Your Marketing Approval Workflow

Posted by Jodie Byass on Jul 4, 2018

The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.

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Topics: Approval Workflow Software, Managing Marketing Projects, Online Proofing, Marketing Teams, Marketing Approval Process

Identifying and Fixing Bottlenecks in your Marketing Approval Workflow Process

Posted by Jodie Byass on May 22, 2018

Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.

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Topics: Approval Workflow Software, Managing Revisions, Project Briefing, Time Tracking, Marketing Approval Process

Best Practices Session 8: How to provide feedback in Marketing Approval Workflow

Posted by Jodie Byass on May 8, 2018

The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.

Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?

Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.

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Topics: Ad Agencies, Approval Workflow Software, Marketing Approval Process

Tips on Refining Your Marketing Content Approval Process

Posted by Jodie Byass on May 3, 2018

This year, marketers plan to ramp up their marketing output to maintain a competitive edge. But even so, the area of content creation remains a challenge for many.

According to Curata, one of the top five content marketing challenges for B2B marketers is “producing content consistently”. The fact that only 30% of marketers believe their content marketing is successful might also say something about their challenges at an operational level.

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Topics: Marketing Approval Process, Approval Workflow Software, Managing Marketing Projects