Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.
The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.
Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?
Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.
This year, marketers plan to ramp up their marketing output to maintain a competitive edge. But even so, the area of content creation remains a challenge for many.
According to Curata, one of the top five content marketing challenges for B2B marketers is “producing content consistently”. The fact that only 30% of marketers believe their content marketing is successful might also say something about their challenges at an operational level.
Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.