Admation Blog

Protect your global brand with marketing approval workflow software

Posted by Jodie Byass on Sep 12, 2018

You know that moment, when great branding stops you in your tracks and makes you take notice. It’s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It’s little wonder that global brands spend so much money on their marketing efforts.

Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?

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Topics: Asset Management Software, Approval Workflow Software, Digital Asset Management Software

Admation agency management software offers integrated DAM features.

Posted by David Ewers on Mar 2, 2018

Recently, we caught up with again Dave Ewers who is a technology consultant to the advertising and marketing industry specialising in digital workflow and digital asset management (DAM) software solutions.  

With over 30 years of industry experience, Dave has a wealth of knowledge on current market trends and leading software solutions.  Previously, as a guest blogger Dave has highlighted the importance of a DAM solution being integrated with other agency project mangement software.  

Today, Dave is reviewing admation and the benefits of its integrated DAM functionality.

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Topics: Admation, Asset Management Software, Digital Asset Management Software

How to manage common marketing project challenges with Admation

Posted by Jodie Byass on Nov 15, 2017

One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.

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Topics: Project Management Software, Managing Marketing Projects, Admation, Ad Agencies, Compliance & Legal Teams, Project Briefing, Asset Management Software, Ad Storage

Why standalone DAM software is outdated and integration is the future!

Posted by David Ewers on Oct 25, 2017

What is a ‘traditional’ DAM system?
The Digital Asset Management (DAM) marketplace currently consists of many vendors, all of which have generally followed a similar business model. Most DAM systems exist as a clearly defined standalone product that have their own user interface and unique look and feel. They often feature a proprietary database in which to store all the records and metadata for assets contained within the system.

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Topics: Digital Asset Management Software, Marketing Industry Trends, Asset Management Software, Ad Agency Project Management Software