Admation Blog

Admation agency management software offers integrated DAM features.

Posted by David Ewers on Mar 2, 2018

Recently, we caught up with again Dave Ewers who is a technology consultant to the advertising and marketing industry specialising in digital workflow and digital asset management (DAM) software solutions.  

With over 30 years of industry experience, Dave has a wealth of knowledge on current market trends and leading software solutions.  Previously, as a guest blogger Dave has highlighted the importance of a DAM solution being integrated with other agency project mangement software.  

Today, Dave is reviewing admation and the benefits of its integrated DAM functionality.

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Topics: Admation, Digital Asset Management Software, Asset Management Software

How to manage common marketing project challenges with Admation

Posted by Jodie Byass on Nov 15, 2017

One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.

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Topics: Admation, Project Management Software, Ad Agencies, Managing Marketing Projects, Project Briefing, Asset Management Software, Compliance & Legal Teams, Ad Storage

Why standalone DAM software is outdated and integration is the future!

Posted by David Ewers on Oct 25, 2017

What is a ‘traditional’ DAM system?
The Digital Asset Management (DAM) marketplace currently consists of many vendors, all of which have generally followed a similar business model. Most DAM systems exist as a clearly defined standalone product that have their own user interface and unique look and feel. They often feature a proprietary database in which to store all the records and metadata for assets contained within the system.

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Topics: Digital Asset Management Software, Marketing Industry Trends, Asset Management Software, Ad Agency Project Management Software

10 Benefits of Implementing Digital Asset Management Software

Posted by Jodie Byass on Sep 27, 2017

If you are in marketing, whether it be retail or a corporate brand, it’s likely that you manage thousands of digital assets. Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.

In the past, digital assets were typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons’ over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or image you were looking for had simply disappeared into thin air. Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.  

If you’re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.

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Topics: Admation, Asset Management Software, Ad Storage