The Dilemma and The Fix Series - Part 2
Matt is part of a Legal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do with motorsports and compliance issues.
Unfortunately, marketing compliance is getting harder for Matt’s team to manage with Marketing sending harried, last-minute approval requests. Last month, Legal was missed altogether in the sign off process for a major campaign – a major headache for Legal in the fallout! Now Matt’s team is trying to keep tabs on marketing projects with very little transparency. Twice already, Matt and another colleague have doubled-up on reviewing artwork. Matt is seriously considering a tree change.
Are you in a Legal or Compliance role where your brand’s reputation is on the line because of clunky marketing processes and tools? Do you feel Matt's pain? Well, here’s our fix for your compliance issues.