Last week we looked at what can happen to your brand if you let your marketing compliance slip. This week, though, we get to deliver the good news. Here are some of the great benefits of staying on top of your marketing compliance:
Tips to safeguard your brand against non-compliance
Over the last few weeks, we’ve been focusing on the hot topic of marketing compliance: why it’s so important and the risks of non-compliance. Today we’re going to bring you up to speed on how you can safeguard your brand against marketing non-compliance because the alternative – the risk of being fined or having your reputation tarnished – simply isn’t worth it
Here are some tips to assist you.
While creativity is at the core of what you do – great ideas, clever strategies, inspiring campaigns – it’s critical that you also make marketing compliance a priority in your work. Marketing compliance might not be the most exciting facet of what you do, but it’s a necessary evil that actually works in your favour.
Here are some of the risks associated with letting your marketing compliance slip.
Legal and Marketing Compliance teams are responsible for ensuring that all marketing collateral adheres to brand and legal requirements. There is increasing pressure on legal and compliance teams as regulations constantly change and the volume of content they need to approve increases.
Some common headaches for Legal and Compliance teams include: receiving artwork too early in the approval process, doubling up on resources when reviewing artwork, a clunky feedback system and being overlooked entirely in the approval workflow process. These issues can result in time being wasted on approval workflow as well as information going to market that is potentially incorrect.
Here’s five ways admation’s approval workflow software can remedy these problems.