To grow your advertising agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. Here are our best practices for growing and thriving in your ad agency.
Recently I ran into an old colleague, Penny, who has started working for a small to mid sized digital agency. I asked her how it was going and she told me the agency had experienced a significant increase in clients and projects over the past twelve months. While this is great news for any business, Penny went on to reveal her workplace was chaotic. During its growth, the agency had not implemented any real processes to keep work in check, and it was still using email for approvals and Dropbox for file transfers. To keep up with deadlines, overtime had become the norm for staff who were spending much of their time being reactive (not proactive) when it came to projects. The owner, Penny added, was still keen to take on more clients and projects.