Admation Blog

Protect your global brand with marketing approval workflow software

Posted by Jodie Byass on Sep 12, 2018

You know that moment, when great branding stops you in your tracks and makes you take notice. It’s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then delivers on what its promises, branding has the ability to foster intimate relationships, and turn consumers into long-term customers. It’s little wonder that global brands spend so much money on their marketing efforts.

Nonetheless, it only takes a few inconsistent applications of brand assets and/or communications for a business to appear unprofessional, even unreliable if the issue persists. So how do global businesses succeed in keeping their branding consistent across their global offices?

Read More

Topics: Approval Workflow Software, Digital Asset Management Software, Asset Management Software

Take the Angst Out of Managing Your Brand Assets

Posted by Jodie Byass on Jun 20, 2018

The Dilemma & The Fix Series - Part 1:

The Dilemma
Serena is a Brand Manager for a global business with stores in five countries and an online sales portal. It’s only morning time but she has a good feeling about today which is forecasted to be bright and sunny. She’s already received news that the latest product catalogue has been printed and is ready to be dispatched. Sure it’s the same catalogue that went through endless rounds of changes and is nearly two months overdue, but it’s all good now.

Suddenly one of her team members appears at her door looking anxious … Errr … there’s been an oversight. Somehow the wrong logo ended up on the front cover of the catalogue. In the previous catalogue, it was the wrong CMYK colour! Last month, the wrong tagline on an ad campaign! Seriously, what could go wrong next? Serena’s day just went from bright to very gloomy.

Like Serena, are you tired, perplexed, at your wit’s end about the wrong branding being used across a range of marketing campaigns? Seeking an easy fix for this never-ending dilemma?

Read More

Topics: Digital Asset Management Software

Admation agency management software offers integrated DAM features.

Posted by David Ewers on Mar 2, 2018

Recently, we caught up with again Dave Ewers who is a technology consultant to the advertising and marketing industry specialising in digital workflow and digital asset management (DAM) software solutions.  

With over 30 years of industry experience, Dave has a wealth of knowledge on current market trends and leading software solutions.  Previously, as a guest blogger Dave has highlighted the importance of a DAM solution being integrated with other agency project mangement software.  

Today, Dave is reviewing admation and the benefits of its integrated DAM functionality.

Read More

Topics: Admation, Digital Asset Management Software, Asset Management Software

Which Software is Right for me? Understanding Marketing Software Categories.

Posted by Jodie Byass on Feb 6, 2018

The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of one pulling together a range of media streams and marketing management strategies to achieve one crucial objective: ROI for your business. It’s comes as no surprise then that marketers today are turning to technology tools to help automate and streamline many aspects of their role.

Read More

Topics: Digital Asset Management Software, Resource Management Software, Project Management Software, Managing Marketing Projects