The Dilemma & The Fix Series - Part 1:
Serena is a Brand Manager for a global business with stores in five countries and an online sales portal. It’s only morning time but she has a good feeling about today which is forecasted to be bright and sunny. She’s already received news that the latest product catalogue has been printed and is ready to be dispatched. Sure it’s the same catalogue that went through endless rounds of changes and is nearly two months overdue, but it’s all good now.
Suddenly one of her team members appears at her door looking anxious … Errr … there’s been an oversight. Somehow the wrong logo ended up on the front cover of the catalogue. In the previous catalogue, it was the wrong CMYK colour! Last month, the wrong tagline on an ad campaign! Seriously, what could go wrong next? Serena’s day just went from bright to very gloomy.
Like Serena, are you tired, perplexed, at your wit’s end about the wrong branding being used across a range of marketing campaigns? Seeking an easy fix for this never-ending dilemma?