Admation Blog

Best Practices Session 10: Manage Marketing Approvals

Posted by Jodie Byass on Jul 10, 2018

In our line of business, we spend a lot of time listening to brands and ad agencies tell us about the challenges of managing creative approval workflow. High artwork revision counts, ineffectual processes, marketing non-compliance, missed deadlines and budget issues are just some of the typical issues we hear about. On the other hand, we also get to hear the success stories and what our clients are doing to better manage their creative approval workflow. Drawing from this knowledge, here are our top 5 best practices for managing your marketing approval workflow, for effective marketing. 

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Topics: In-House Studios, Ad Agencies

Best Practices Series 9:  Getting the most out of your ad agency freelancers

Posted by Jodie Byass on Jun 1, 2018

Freelancers are invaluable to the advertising industry. When a creative project looks like it’s about to derail, calling a freelancer could be just the thing that saves it. In addition, freelancers routinely fill skill gaps, which offers greater flexibility and cost savings for ad agencies who, in turn, avoid having to hire full time staff. Nonetheless, mismanaging your freelancers can become a costly, if not timely, exercise.

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Topics: In-House Studios, Ad Agencies

Best Practices Session 3:  How Small Digital Agencies Can Compete with Larger Ad Agencies

Posted by Jodie Byass on Oct 3, 2017

For small digital agencies, one of the first questions you will ask yourself is “how can I complete with larger agencies?”. With business being highly competitive, there is pressure for start ups and small businesses to hit the ground running and outshine their larger competitors. We’re here to tell you it is possible; you just have to know how to go about it.

There’s already some good news. In 2016, more brands outsourced specialised work to small digital outfits, with the trend set to continue throughout 2017. That doesn’t mean you can rest on your laurels though. You still have to make sure you stand out from the crowd.

Here are our best practices on how to compete with larger ad agencies.

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Topics: Marketing Industry Trends, In-House Studios

Benefits for in-house agencies using agency project management software

Posted by Jodie Byass on Nov 24, 2015

A perception exists that agency project management software is really just designed for large agencies servicing multiple clients. The reality is, though, the issues experienced by in-house agencies are the same as thoe experienced by large ad agencies servicing global accounts. Their need to manage creative projects with the right tools then is just as critical.

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Topics: In-House Studios, Project Management Software, Marketing Teams, Marketing Project Management