A perception exists that agency project management software is really just designed for large agencies servicing multiple clients. The reality is, though, the issues experienced by in-house agencies are the same as thoe experienced by large ad agencies servicing global accounts. Their need to manage creative projects with the right tools then is just as critical.
Last week we reviewed one of the latest industry trends which is seeing brands revert back to in-house creative agencies, otherwise known as in-house studios. While there are multiple benefits to having an in-house studio, there are also a number of challenges that these creatives face.