Last week we reviewed one of the latest industry trends which is seeing brands revert back to in-house creative agencies, otherwise known as in-house studios. While there are multiple benefits to having an in-house studio, there are also a number of challenges that these creatives face.
Choice Hotels Australasia, Australasia’s largest hotel franchisors, representing the Econo Lodge®, Comfort®, Quality® and Clarion® brands and the Ascend Hotel Collection, needed an approval workflow solution that would streamline their marketing workflow.
In their search for approval software that suited their requirements, they discovered admation.
This is Choice Hotels’ experience of selecting and implementing admation across their marketing team.