Admation Blog

The 2016 Year in Review!

Posted by Jodie Byass on Dec 21, 2016

It’s hard to believe that 2016 is wrapping up and I hope it’s been a year of kicking goals for you. There was certainly plenty going on in the marketing and advertising space, with particular trends setting the pace and tone for the year. 

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Topics: Admation, Industry Updates

Brand choose small digital agencies over traditional ad agencies

Posted by Jodie Byass on Feb 16, 2016

In 2014, digital marketing comprised 40% of the revenue made by US based ad agencies. These figures come as no surprise and echo a growing trend where brands are choosing small digital agencies over traditional ones for their online campaigns. The question then is: why are brands scaling back to smaller digital agencies to deliver their message?

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Topics: Industry Updates

In-house creative agencies in demand and offering multiple benefits

Posted by Jodie Byass on Nov 10, 2015

In-house creative agencies in demand and offering multiple benefits

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Topics: Industry Updates, In-House Studios