It’s a new year and, while you’re probably making your own projections and goals for the year ahead, there’s also a collective shift in thinking that impacts the marketing and advertising industry. In 2017, the industry will see a few trends from last year follow through as well as there will be a focus on streamlining operations with agile methodologies and digital tools. A return to brand trust and honouring teams (over individuals) is what marketers and creatives are likely to be attuned to in 2017.
To many, the idea of competing with global ad agencies is a daunting task. But smaller agencies are doing exactly that and with great aplomb. This isn’t so surprising given that smaller agencies are renowned for their fearless work cultures. Often founded by creatives who have extensive experience working with bigger agencies, they’re kicking off smaller enterprises with not only a wealth of knowledge but gutsiness and vision. This is leading the charge on innovation in the industry.
It’s hard to believe that 2016 is wrapping up and I hope it’s been a year of kicking goals for you. There was certainly plenty going on in the marketing and advertising space, with particular trends setting the pace and tone for the year.
In 2014, digital marketing comprised 40% of the revenue made by US based ad agencies. These figures come as no surprise and echo a growing trend where brands are choosing small digital agencies over traditional ones for their online campaigns. The question then is: why are brands scaling back to smaller digital agencies to deliver their message?
Topics: Industry Updates