Admation Blog

Email approvals: an ancient practice akin to the horse and cart?

Posted by Karla Dondio on Oct 3, 2018

As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.

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Topics: Approval Workflow Software, Online Proofing, Managing Marketing Projects

Have More Visibility Over Your Marketing Projects Without Losing Your Head

Posted by Jodie Byass on Sep 24, 2018

The Dilemma and The Fix Series - Part 4:

The Dilemma
James is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is being spent on projects. He checks the Marketing & Resources Calendar saved on the server, but finds there are five indistinct versions. With the clock ticking, he’s tempted to go ‘eeny meeny miny mo’, but he’s fairly certain this is not a sound strategy.

He calls his Marketing Manager instead, only to find none of the spreadsheets is current. She’ll email an updated version in twenty minutes but two hours later, with no update, James is losing his head. When the email finally arrives, he discovers a project has fallen off the calendar. He also notices that while some resources are overloaded others appear to be enjoying a daily siesta. James, meanwhile, has developed a major headache.

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Topics: Marketing Project Management, Admation, Managing Marketing Projects

Managing your Marketing Approval Workflow: The Email Trap

Posted by Jodie Byass on Aug 2, 2018

A quick Google search reveals that even a decade ago we were lamenting the daily grind of checking work emails. Fast track to 2018 and workers are spending more time than ever dealing with cluttered inboxes. And while studies have proven that checking emails less regularly alleviates stress, over 60% of marketers are still spending more than three hours a day in email.

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Topics: Managing Marketing Projects, Marketing Approval Process, Approval Workflow Software

Marketing Project Challenges: Managing Your Marketing Approval Workflow

Posted by Jodie Byass on Jul 4, 2018

The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.

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Topics: Approval Workflow Software, Managing Marketing Projects, Online Proofing, Marketing Teams, Marketing Approval Process