It’s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today’s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let’s take a look at how implementing MRM software can save you money and boost your profits.
As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.
The Dilemma and The Fix Series - Part 4:
James is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is being spent on projects. He checks the Marketing & Resources Calendar saved on the server, but finds there are five indistinct versions. With the clock ticking, he’s tempted to go ‘eeny meeny miny mo’, but he’s fairly certain this is not a sound strategy.
He calls his Marketing Manager instead, only to find none of the spreadsheets is current. She’ll email an updated version in twenty minutes but two hours later, with no update, James is losing his head. When the email finally arrives, he discovers a project has fallen off the calendar. He also notices that while some resources are overloaded others appear to be enjoying a daily siesta. James, meanwhile, has developed a major headache.
A quick Google search reveals that even a decade ago we were lamenting the daily grind of checking work emails. Fast track to 2018 and workers are spending more time than ever dealing with cluttered inboxes. And while studies have proven that checking emails less regularly alleviates stress, over 60% of marketers are still spending more than three hours a day in email.