Admation Blog

Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?

If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources. This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.

Managing your ad agency's freelance creative resources can play an integral part in growing your business and providing it with a competitive edge. That is, of course, if you utilise them in the right way.

Here are some tips to make sure your advertising agency gets the most out of its creative resources and freelancers.

All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.

While traffic and project managers have different roles within an ad agency, they share a similar focus in that both are responsible for ensuring work flows seamlessly in and out of studio or creative department, within deadline and budget. 

Typical challenges for traffic and project managers:

• A lack of transparency over resources
• No easy way to ascertain how creative work is tracking
• Projects going over budget

Aiming to solve these daily challenges in advertising agencies and marketing teams, Admation offers marketing resource management and project management solutions that are complete with handy tools and features. Here are a few key features that will help you manage your marketing resources: