Servicing the advertising and marketing industry over the past 15 years, we’ve had the opportunity to meet with many stakeholders across the business spectrum. This has allowed us to review and observe their processes and approval workflow, and the different ways in which businesses are managed and operated.
With this, we’ve decided to share some of our learnings and observations with our Best Practices series. In the coming months, we’ll be posting a series of articles featuring everything from meeting client deadlines to managing your resources to improving your team efficiency, and more!
So stay tuned. To kick off the series, we invite you to read our Best Practices for meeting client deadlines below.
Your resources are the heart of your operations when it comes to delivering on creative projects, not just in terms of creative energy but bringing the work to fruition. Poor resource management can lead to terrible habits such as missing deadlines, overspending and producing mediocre campaigns. The questions is, how do you manage your agency resources in a way that enhances your operations?
To figure out how to manage agency resources effectively in your business, take a look at our best agency resource management techniques below.
In a recent survey, Campaign US cited that 47% of ad agency staff are suffering low morale. Australia hasn’t escaped the trend with a number of key industries admitting to a morale problem and almost one in four people leaving their job in the first year. The main reasons cited for low morale, particularly in creative agencies, are poor leadership, a lack of career opportunity and a general dissatisfaction in work. With employee turnover costs escalating, low morale isn’t just making people unhappy it’s costing Australian businesses big bucks (in the billions collectively).
When it comes to real-time project management, Excel falls short.
Here are a few shortcomings of group project management in Excel.