Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.
Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.
Before we covered the topic of how your ad agency can measure ROI on implementing approval workflow software, lets take a look at why not implementing approval workflow software is costing your agency money.
Remember, this kind of solution is all about making your operations easier to manage and more efficient, so that you can focus on what you do best: being creative.
While a new year ushers in a fresh perspective on work, it’s easy to forget the challenges of delivering marketing projects: chaotic processes, working overtime, missing deadlines, budget blow outs and that feeling of being overwhelmed.