Getting approvals across the line isn’t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you’re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don’t like to invite change, how do you make the experience easier?
Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.
The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.
Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?
Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.
This year, marketers plan to ramp up their marketing output to maintain a competitive edge. But even so, the area of content creation remains a challenge for many.
According to Curata, one of the top five content marketing challenges for B2B marketers is “producing content consistently”. The fact that only 30% of marketers believe their content marketing is successful might also say something about their challenges at an operational level.