Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.
No-one would argue that producing marketing content is easy. And yet many marketing professionals still rely on traditional tools to manage their approval workflow.
According to Adweek, “the traditional back-and-forth process of getting ideas developed, presented, refined, re-presented, refined again, approved … is time-consuming and expensive.”
Fortunately, with the recent boom in marketing solutions and workflow management software, attitudes are changing. In a 2017 report by Content Marketing Institute, 66% of marketers indicated that their greatest educational requirement was to learn “how to better use technology to manage content as a business asset.”
Difficulty ascertaining where your marketing approvals are at? Missing deadlines because of yet another round of artwork changes? Assets gone missing again from a previous campaign? More ad agencies and brands are implementing approval management software for greater transparency over their approval workflow and final assets. With so many digital solutions available in the marketplace, it’s easy to invest in the wrong approval workflow software. Here are ten questions to ask before investing in approval management software to make sure you get the selection process absolutely right.
Before we covered the topic of how your ad agency can measure ROI on implementing approval workflow software, lets take a look at why not implementing approval workflow software is costing your agency money.
Remember, this kind of solution is all about making your operations easier to manage and more efficient, so that you can focus on what you do best: being creative.