Admation Blog

Project Management Hacks #1: Call the shots on your approval workflow

Posted by Jodie Byass on Oct 24, 2018

Question: I’m a project manager who works with a great studio team on a range of marketing projects. The problem is that, while we work like a well-oiled machine, it’s tricky managing the approval process outside of the team. We often have too many stakeholders providing feedback on projects and it’s almost impossible to keep up with the daily onslaught of emails. Our designer is forever making late changes because someone didn’t agree with the previous feedback and, in the end, approval rounds just blend into each other. Our deadlines are really taking a beating. The team is frustrated and, just quietly, eating too much sugar. Help! 
Weary PM

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Topics: Approval Workflow Software, Marketing Approval Process, Managing Marketing Projects

Managing your Marketing Approval Workflow: The Email Trap

Posted by Jodie Byass on Aug 2, 2018

A quick Google search reveals that even a decade ago we were lamenting the daily grind of checking work emails. Fast track to 2018 and workers are spending more time than ever dealing with cluttered inboxes. And while studies have proven that checking emails less regularly alleviates stress, over 60% of marketers are still spending more than three hours a day in email.

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Topics: Managing Marketing Projects, Marketing Approval Process, Approval Workflow Software

Marketing Project Challenges: Managing Your Marketing Approval Workflow

Posted by Jodie Byass on Jul 4, 2018

The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.

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Topics: Approval Workflow Software, Managing Marketing Projects, Online Proofing, Marketing Teams, Marketing Approval Process

Make the Adoption of a New Approval Workflow Process Easier & Improve Your Marketing Team

Posted by Jodie Byass on Jun 12, 2018

Getting approvals across the line isn’t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you’re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don’t like to invite change, how do you make the experience easier?

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Topics: Marketing Teams, Marketing Approval Process