Difficulty ascertaining where your marketing approvals are at? Missing deadlines because of yet another round of artwork changes? Assets gone missing again from a previous campaign? More ad agencies and brands are implementing approval management software for greater transparency over their approval workflow and final assets. With so many digital solutions available in the marketplace, it’s easy to invest in the wrong approval workflow software. Here are ten questions to ask before investing in approval management software to make sure you get the selection process absolutely right.
Before we covered the topic of how your ad agency can measure ROI on implementing approval workflow software, lets take a look at why not implementing approval workflow software is costing your agency money.
Remember, this kind of solution is all about making your operations easier to manage and more efficient, so that you can focus on what you do best: being creative.
Do you ever get that sinking feeling in your gut when you realise: legal hasn’t approved a campaign that’s already live; somebody has used an old marketing asset instead of the most current one; or nobody can remember why an artwork change was made and there’s no audit trail to confirm this?
These are common headaches experienced by marketing departments today, which can easily become nightmares if marketing regulations are breached.
Here’s five ways admation’s approval workflow software can help your brand stay in control some of marketing compliance.
While a new year ushers in a fresh perspective on work, it’s easy to forget the challenges of delivering marketing projects: chaotic processes, working overtime, missing deadlines, budget blow outs and that feeling of being overwhelmed.