Admation Blog

10 Signs your Marketing Team is Ready for Approval Workflow Software

Posted by Jodie Byass on Mar 26, 2018

No-one would argue that producing marketing content is easy. And yet many marketing professionals still rely on traditional tools to manage their approval workflow.

According to Adweek, “the traditional back-and-forth process of getting ideas developed, presented, refined, re-presented, refined again, approved … is time-consuming and expensive.”

Fortunately, with the recent boom in marketing solutions and workflow management software, attitudes are changing. In a 2017 report by Content Marketing Institute, 66% of marketers indicated that their greatest educational requirement was to learn “how to better use technology to manage content as a business asset.”

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Topics: Approval Workflow Software, Managing Marketing Projects, Marketing Teams, Marketing Approval Process

10 questions to ask before investing in approval workflow software

Posted by Jodie Byass on May 9, 2017

Difficulty ascertaining where your marketing approvals are at? Missing deadlines because of yet another round of artwork changes? Assets gone missing again from a previous campaign? More ad agencies and brands are implementing approval management software for greater transparency over their approval workflow and final assets. With so many digital solutions available in the marketplace, it’s easy to invest in the wrong approval workflow software. Here are ten questions to ask before investing in approval management software to make sure you get the selection process absolutely right.

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Topics: Approval Workflow Software, Marketing Approval Process

Not having approval workflow software is costing your ad agency money

Posted by Jodie Byass on May 3, 2017

Before we covered the topic of how your ad agency can measure ROI on implementing approval workflow software, lets take a look at why not implementing approval workflow software is costing your agency money.

Remember, this kind of solution is all about making your operations easier to manage and more efficient, so that you can focus on what you do best: being creative.

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Topics: Approval Workflow Software, Marketing Approval Process, Managing Revisions

5 ways admation approval workflow software helps marketing compliance

Posted by Jodie Byass on Aug 29, 2016

Do you ever get that sinking feeling in your gut when you realise: legal hasn’t approved a campaign that’s already live; somebody has used an old marketing asset instead of the most current one; or nobody can remember why an artwork change was made and there’s no audit trail to confirm this? 

These are common headaches experienced by marketing departments today, which can easily become nightmares if marketing regulations are breached.

Here’s five ways admation’s approval workflow software can help your brand stay in control some of marketing compliance.

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Topics: Approval Workflow Software, Marketing Compliance, Marketing Teams, Marketing Approval Process, Compliance & Legal Teams