Admation Blog

Best Practices Session 8: How to provide feedback in Marketing Approval Workflow

Posted by Jodie Byass on May 8, 2018

The role of feedback is a critical phase in approval workflow because it guides creative projects to their end goals. We’re familiar with why feedback is important, but let’s go one step further again: it’s actually the right feedback that produces quality campaigns with an effective brand message.

Perhaps you’ve been on the receiving end when feedback wasn’t terribly useful, and caused more problems than it solved. Now you’re in the hot seat, so how do you avoid the pitfalls of communicating feedback?

Here are our Best Practices on how to provide timely and effective approval workflow feedback, which we believe will set your marketing team in good stead.

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Topics: Approval Workflow Software, Ad Agencies, Marketing Approval Process

Tips on Refining Your Marketing Content Approval Process

Posted by Jodie Byass on May 3, 2018

This year, marketers plan to ramp up their marketing output to maintain a competitive edge. But even so, the area of content creation remains a challenge for many.

According to Curata, one of the top five content marketing challenges for B2B marketers is “producing content consistently”. The fact that only 30% of marketers believe their content marketing is successful might also say something about their challenges at an operational level.

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Topics: Approval Workflow Software, Managing Marketing Projects, Marketing Approval Process

4 Costly Mistakes You Can Avoid with Approval Workflow Software

Posted by Jodie Byass on Apr 25, 2018

Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.

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Topics: Approval Workflow Software, Online Proofing, Managing Marketing Projects, Marketing Approval Process, Managing Revisions

10 Signs your Marketing Team is Ready for Approval Workflow Software

Posted by Jodie Byass on Mar 26, 2018

No-one would argue that producing marketing content is easy. And yet many marketing professionals still rely on traditional tools to manage their approval workflow.

According to Adweek, “the traditional back-and-forth process of getting ideas developed, presented, refined, re-presented, refined again, approved … is time-consuming and expensive.”

Fortunately, with the recent boom in marketing solutions and workflow management software, attitudes are changing. In a 2017 report by Content Marketing Institute, 66% of marketers indicated that their greatest educational requirement was to learn “how to better use technology to manage content as a business asset.”

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Topics: Approval Workflow Software, Managing Marketing Projects, Marketing Teams, Marketing Approval Process