With regulatory bodies and consumers (think social media) monitoring brands more closely for their marketing practices, marketing compliance should be top of mind again this year. After all, the alternative isn’t a desirable one, with hefty fines being doled out to brands that don’t comply and reputations on the line.
Do you ever get that sinking feeling in your gut when you realise: legal hasn’t approved a campaign that’s already live; somebody has used an old marketing asset instead of the most current one; or nobody can remember why an artwork change was made and there’s no audit trail to confirm this?
These are common headaches experienced by marketing departments today, which can easily become nightmares if marketing regulations are breached.
Here’s five ways admation’s approval workflow software can help your brand stay in control some of marketing compliance.
Last week we looked at what can happen to your brand if you let your marketing compliance slip. This week, though, we get to deliver the good news. Here are some of the great benefits of staying on top of your marketing compliance:
Tips to safeguard your brand against non-compliance
Over the last few weeks, we’ve been focusing on the hot topic of marketing compliance: why it’s so important and the risks of non-compliance. Today we’re going to bring you up to speed on how you can safeguard your brand against marketing non-compliance because the alternative – the risk of being fined or having your reputation tarnished – simply isn’t worth it
Here are some tips to assist you.