Admation Blog

Safeguard your brand against marketing non-compliance

Posted by Jodie Byass on Aug 16, 2016

Tips to safeguard your brand against non-compliance

Over the last few weeks, we’ve been focusing on the hot topic of marketing compliance: why it’s so important and the risks of non-compliance. Today we’re going to bring you up to speed on how you can safeguard your brand against marketing non-compliance because the alternative – the risk of being fined or having your reputation tarnished – simply isn’t worth it

Here are some tips to assist you.

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Topics: Marketing Compliance, Compliance & Legal Teams, Marketing Teams

The risks of letting your marketing compliance slip!

Posted by Jodie Byass on Aug 11, 2016

While creativity is at the core of what you do – great ideas, clever strategies, inspiring campaigns – it’s critical that you also make marketing compliance a priority in your work. Marketing compliance might not be the most exciting facet of what you do, but it’s a necessary evil that actually works in your favour.

Here are some of the risks associated with letting your marketing compliance slip.

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Topics: Marketing Compliance, Compliance & Legal Teams, Marketing Project Management, Marketing Teams

What is Marketing Compliance?

Posted by Jodie Byass on Aug 2, 2016

The last ten years has seen a major shift in how brands approach marketing. From websites to email campaigns to social media, the digital era has provided a number of new platforms for marketers to engage consumers. In addition to this, marketing teams are juggling traditional advertising mediums such as television and print media with online projects. For this very reason, brands are being taken to task because, with more channels to manage, many are falling short of their marketing compliance.

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Topics: Marketing Compliance

5 ways admation helps Legal and Marketing Compliance Teams

Posted by Jodie Byass on Sep 28, 2015

Legal and Marketing Compliance teams are responsible for ensuring that all marketing collateral adheres to brand and legal requirements. There is increasing pressure on legal and compliance teams as regulations constantly change and the volume of content they need to approve increases. 

Some common headaches for Legal and Compliance teams include: receiving artwork too early in the approval process, doubling up on resources when reviewing artwork, a clunky feedback system and being overlooked entirely in the approval workflow process. These issues can result in time being wasted on approval workflow as well as information going to market that is potentially incorrect.

Here’s five ways admation’s approval workflow software can remedy these problems.

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Topics: Admation, Marketing Compliance, Compliance & Legal Teams