Admation Blog

Top marketing and advertising trends for 2018

Posted by Jodie Byass on Jan 9, 2018

There’s something exciting about forecasting future trends in the marketing and advertising space because the industry has changed significantly over the past 7 years. Who would have predicted back in 2011 that digital marketing tools would explode from 150 products to 5,000 today? While there are some themes that roll over, there’s always new trends that we can’t foresee – a dark horse that steers behaviour in an unexpected direction.

Here are some digital media trends we think are going to be big in 2018.

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Topics: Marketing Industry Trends, Ad Agencies, Marketing Teams

Why standalone DAM software is outdated and integration is the future!

Posted by David Ewers on Oct 25, 2017

What is a ‘traditional’ DAM system?
The Digital Asset Management (DAM) marketplace currently consists of many vendors, all of which have generally followed a similar business model. Most DAM systems exist as a clearly defined standalone product that have their own user interface and unique look and feel. They often feature a proprietary database in which to store all the records and metadata for assets contained within the system.

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Topics: Digital Asset Management Software, Marketing Industry Trends

Best Practices Session 3:  How Small Digital Agencies Can Compete with Larger Ad Agencies

Posted by Jodie Byass on Oct 3, 2017

For small digital agencies, one of the first questions you will ask yourself is “how can I complete with larger agencies?”. With business being highly competitive, there is pressure for start ups and small businesses to hit the ground running and outshine their larger competitors. We’re here to tell you it is possible; you just have to know how to go about it.

There’s already some good news. In 2016, more brands outsourced specialised work to small digital outfits, with the trend set to continue throughout 2017. That doesn’t mean you can rest on your laurels though. You still have to make sure you stand out from the crowd.

Here are our best practices on how to compete with larger ad agencies.

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Topics: Marketing Industry Trends, In-House Studios

Tips to manage ad agency resources and improve staff morale in 2017

Posted by Jodie Byass on Apr 27, 2017

In a recent survey, Campaign US cited that 47% of ad agency staff are suffering low morale. Australia hasn’t escaped the trend with a number of key industries admitting to a morale problem and almost one in four people leaving their job in the first year. The main reasons cited for low morale, particularly in creative agencies, are poor leadership, a lack of career opportunity and a general dissatisfaction in work. With employee turnover costs escalating, low morale isn’t just making people unhappy it’s costing Australian businesses big bucks (in the billions collectively).

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Topics: Resource Management Software, Marketing Industry Trends