Today, brand marketing is no longer limited to television and print media. The internet now enables marketers to leverage opportunities through a multitude of channels such as mobile, social media and digital. For brands to respond to this new immediacy, they’re hiring smaller agencies with specialised skills. This trend is resounding in Australia.
“The Valentine’s Day revelation shows that the space of specialism has become one of the biggest growth areas in advertising, with some small agencies earning millions from their big brand dalliances.” ‘Big brands enjoy million dollar deals with small agencies as adland abandons monogamy’, says mumbrella.com.au
But specialisation is only one of the reasons big brands are turning to smaller agencies. Here’s an overview of the great benefits of working with nimble ad agencies.