Admation Blog

Better Marketing Projects Briefs:  Less Bliss Tea

Posted by Jodie Byass on Dec 4, 2018

The Dilemma & The Fix Series - Part 6

The Dilemma
Adrianna is a production manager who received news today that yet another project commenced without a brief. How could this happen? you ask. Adrianna keeps asking herself the same thing. In fact, someone saw her in the lunch room making her fourth cup of ‘Bliss' tea and mumbling to herself - it’s not that difficult to write a brief.  Later, she was checking over a brief that someone did put together, only to find it was more frustrating than a jig saw with missing parts. She was last seen with her forehead on the desk repeating, someone pleeeease write me a proper brief.


Are you feeling frustrated like Adrianna? Or are you one of the Guilty Parties who avoids spending time on briefs? Either way, we have the fix for you. Let’s take a look at how you can all slam dunk the creative brief.

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Topics: Marketing Project Management, Project Briefing

Project Management Hacks #2: Manage Project Resources with Ease!

Posted by Jodie Byass on Nov 6, 2018

Question: I’m a marketing manager in a medium sized organisation. Last year we increased our marketing output substantially and hired a team of designers and copywriters. Meanwhile, I’ve stepped into a marketing project management role. The problem is my resources are always stretched too thin. Projects usually take longer than they should because stakeholders ask for extra work on top of what has been briefed. If it’s not that, then the briefs I receive from the sales reps are always too BRIEF. As a result, my resources do a lot of extra leg work and their work keeps building up, which makes them really irritable. I also never really know what anyone is working day to day.  What can I do to get a better handle on my projects and resources?  

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Topics: Marketing Project Management, Managing Resources, Resource Management Software

Youi Insurance selects admation to streamline its marketing projects

Posted by Jodie Byass on Oct 10, 2018

Youi Insurance has nominated admation as its preferred marketing project and resource management software. We’re very excited about this new relationship and look forward to adding value to Youi’s marketing content production.

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Topics: Marketing Industry Trends, Admation, Marketing Project Management

Have More Visibility Over Your Marketing Projects Without Losing Your Head

Posted by Jodie Byass on Sep 24, 2018

The Dilemma and The Fix Series - Part 4:

The Dilemma
James is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is being spent on projects. He checks the Marketing & Resources Calendar saved on the server, but finds there are five indistinct versions. With the clock ticking, he’s tempted to go ‘eeny meeny miny mo’, but he’s fairly certain this is not a sound strategy.

He calls his Marketing Manager instead, only to find none of the spreadsheets is current. She’ll email an updated version in twenty minutes but two hours later, with no update, James is losing his head. When the email finally arrives, he discovers a project has fallen off the calendar. He also notices that while some resources are overloaded others appear to be enjoying a daily siesta. James, meanwhile, has developed a major headache.

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Topics: Marketing Project Management, Admation, Managing Marketing Projects