Admation Blog

5 Fatal Mistakes Made When Selecting Project Management Software

Posted by Jodie Byass on Aug 8, 2018

Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool are manifold.

According to Software Advice, “Project management software decreases administrative burden on employees, while helping businesses track tasks better and not miss deadlines.”

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Topics: Project Management Software, Marketing Project Management

Managing Marketing Projects: Why are Ancient Practices Still in Place?

Posted by Jodie Byass on Jun 26, 2018

Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their marketing practices, it would be now. Still, a recent Content Marketing Institute report showed that only 40% of Australian marketers “are delivering content consistently” compared to the previous year.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Project Management

4 strategies to improve your marketing team's efficiency

Posted by Jodie Byass on May 16, 2018

You’ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you’ve got the best people on the job, they still need to be supported by effective processes, an organised project framework, transparent communications and schedules that allow them to be at their creative best.  Here are four strategies that will enhance your team’s performance:

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Topics: Marketing Teams, Marketing Project Management, Task Management

Marketing Project Management Challenges – Meeting Deadlines and Budgets

Posted by Jodie Byass on Mar 21, 2018

There are many challenges that marketers face today: a fiercely competitive marketplace, the pressure of producing memorable content for multiple media channels, and the day-to-day management and execution of marketing projects. If we shine a light on managing creative projects, a common issue that marketers face is deadline delays, a symptom indicative of other issues bubbling away below the surface.

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Topics: Admation, Project Management Software, Managing Marketing Projects, Marketing Project Management, Time Tracking