Youi Insurance has nominated admation as its preferred marketing project and resource management software. We’re very excited about this new relationship and look forward to adding value to Youi’s marketing content production.
The Dilemma and The Fix Series - Part 4:
James is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is being spent on projects. He checks the Marketing & Resources Calendar saved on the server, but finds there are five indistinct versions. With the clock ticking, he’s tempted to go ‘eeny meeny miny mo’, but he’s fairly certain this is not a sound strategy.
He calls his Marketing Manager instead, only to find none of the spreadsheets is current. She’ll email an updated version in twenty minutes but two hours later, with no update, James is losing his head. When the email finally arrives, he discovers a project has fallen off the calendar. He also notices that while some resources are overloaded others appear to be enjoying a daily siesta. James, meanwhile, has developed a major headache.
Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool are manifold.
According to Software Advice, “Project management software decreases administrative burden on employees, while helping businesses track tasks better and not miss deadlines.”
Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their marketing practices, it would be now. Still, a recent Content Marketing Institute report showed that only 40% of Australian marketers “are delivering content consistently” compared to the previous year.