Project Management Update

Admation Blog

Best practices: Marketing Compliance in Tightly Regulated Industries

Posted by Jodie Byass on Mar 5, 2019

With the ever-changing landscape of today’s marketplace, regulatory bodies are constantly reviewing and updating advertising guidelines to protect consumers. Just this year, the ACCC announced it would be ramping up its efforts to penalise businesses that were found guilty of misleading conduct or data breaches.

According to an ABC report: “Under new laws before Parliament, the penalty for consumer breaches by a company will rise from $1.1 million to $10 million, or 10 per cent of turnover.”

The change in laws will affect all brands that are non-compliant. Nonetheless, businesses in highly regulated industries will need to go the extra mile to ensure their marketing efforts are in line with industry standards. After all, if a breach is discovered, your brand not only faces larger fines, it will also take a hit to its reputation.

With this, here’s our best practices for maintaining your marketing compliance in a tightly regulated industry.
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Topics: Marketing Compliance, Marketing Project Management, Compliance & Legal Teams

Best Practices for Starting a Successful Marketing Project

Posted by Jodie Byass on Feb 22, 2019

Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you’ll ever make that deadline. So how do you mitigate the risks, even turn it around?

There are many elements that contribute to the success of a project. How you start a project, though, probably says a lot about how you’ll finish it. With this, here are our best practices for starting a marketing project on the right foot.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Teams, Project Briefing, Project Planning, Marketing Project Management

Project Management Hacks #3: Solving the creative brief dilemma

Posted by Jodie Byass on Feb 18, 2019

Q: I’m a marketing manager who oversees a studio team responsible for creating all the marketing output for our brand. Previously, our sales team filled out an electronic brief form to start a project, but it’s been superseded by an email brief (information just pasted into an email). The sales team says that it’s quicker and easier this way, but this isn’t the case for marketing. The reality is, in most cases, we don’t receive a proper brief and it usually takes another week of emailing to get one. Sometimes it just gets too confusing and I have to call a meeting to discuss it. Meanwhile, the project deadline doesn’t shift which means all of this to-ing and fro-ing eats into our production time. How can I get our briefing process back on track while keeping the sales team on board?

Briefly Yours PM

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Topics: Project Management Software, Project Briefing, Project Planning, Marketing Project Management

Better Marketing Projects Briefs:  Less Bliss Tea

Posted by Jodie Byass on Dec 4, 2018

The Dilemma & The Fix Series - Part 6

The Dilemma
Adrianna is a production manager who received news today that yet another project commenced without a brief. How could this happen? you ask. Adrianna keeps asking herself the same thing. In fact, someone saw her in the lunch room making her fourth cup of ‘Bliss' tea and mumbling to herself - it’s not that difficult to write a brief.  Later, she was checking over a brief that someone did put together, only to find it was more frustrating than a jig saw with missing parts. She was last seen with her forehead on the desk repeating, someone pleeeease write me a proper brief.


Are you feeling frustrated like Adrianna? Or are you one of the Guilty Parties who avoids spending time on briefs? Either way, we have the fix for you. Let’s take a look at how you can all slam dunk the creative brief.

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Topics: Project Briefing, Marketing Project Management