One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.
If you’re thinking about replacing your agency project management software, you’re not alone. Capterra Management’s User Research Report highlighted that 44% of companies had utilised different project management software prior to implementing their current one. The top reason for the switch: the old tool wasn’t comprehensive enough.
Last week, we looked at the most common marketing prioject management challenges. Now that we've identified the challenges with managing marketing projects, let’s look at some of the solutions.
Ways to solve your marketing project management issues
The challenges of planning and tracking marketing projects are many and varied today. Just keeping abreast of the multiple campaigns that go live via a range of platforms is difficult in itself. But it’s behind the scenes where the real headaches lie. With so many different types of campaigns to create and manage, marketing teams are feeling overwhelmed with a lack of transparency over their projects and resources. Chaos often ensues and there seems to be no way out of the constant daily grind. Nonetheless, there is a way to solve your marketing project management issues. Firstly, you need to identify where the challenges lie.