Admation Blog

Implementing MRM Software Can Boost Your Profits

Posted by Jodie Byass on Oct 15, 2018

It’s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today’s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let’s take a look at how implementing MRM software can save you money and boost your profits.

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Topics: MRM, Marketing Resource Management, Managing Resources, Managing Marketing Projects, Resource Management Software

Why MRM software is important for marketing teams

Posted by Jodie Byass on Sep 4, 2018

The 2016 State of Agile Marketing Report  found that the top challenge for 24.4% of marketers was “doing more with fewer people and smaller budgets”. Fast track to 2018 and the frustration lingers. In fact, the pressure for marketers to churn out more content with less hands on deck is even more pressing. The good news: marketers are beginning to see the light.

Marketing Resource Management (MRM) software was cast back into the spotlight recently with a Gartnerreport that resounded new MRM capabilities to meet the growing demands of marketers. And brands are coming to the party. According to SiriusDecisions’ 2017 Global CMO Study, 41 percent of CMOs expect to implement MRM software in the next couple of years.

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Topics: Marketing Resource Management, Resource Management Software, Managing Resources, MRM