We’re very pleased to announce that News Corp Australia has come on board with admation to streamline their approval workflow.
In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms “work into play”. In other words, collaboration has the ability to create a dynamic environment where people can cross-pollenate and create, a space known to inspire great ideas and work. Still, many teams collaborating on creative projects are caught up in a groundhog day of outdated attitudes, approval workflow processes and tools.
So how do you inspire your team to collaborate in way that is both gratifying for them and productive for your projects?
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.
Getting approvals across the line isn’t always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to improve and refining your approval workflow to ensure that you’re maximising your marketing time and resources. The next step is implementing the new marketing process and achieving uptake. Given that people are typically creatures of habit and don’t like to invite change, how do you make the experience easier?