Admation Blog

4 strategies to improve your marketing team's efficiency

Posted by Jodie Byass on May 16, 2018

You’ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you’ve got the best people on the job, they still need to be supported by effective processes, an organised project framework, transparent communications and schedules that allow them to be at their creative best.  Here are four strategies that will enhance your team’s performance:

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Topics: Marketing Teams, Marketing Project Management, Task Management

10 Signs your Marketing Team is Ready for Approval Workflow Software

Posted by Jodie Byass on Mar 26, 2018

No-one would argue that producing marketing content is easy. And yet many marketing professionals still rely on traditional tools to manage their approval workflow.

According to Adweek, “the traditional back-and-forth process of getting ideas developed, presented, refined, re-presented, refined again, approved … is time-consuming and expensive.”

Fortunately, with the recent boom in marketing solutions and workflow management software, attitudes are changing. In a 2017 report by Content Marketing Institute, 66% of marketers indicated that their greatest educational requirement was to learn “how to better use technology to manage content as a business asset.”

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Topics: Approval Workflow Software, Managing Marketing Projects, Marketing Teams, Marketing Approval Process

5 Tips to Streamline Approval Workflow & Eliminate Distractions

Posted by Jodie Byass on Feb 12, 2018

Workday interruptions have become commonplace across many professions today. Responding to relentless emails, phone calls, meetings, urgent work (the list goes on), have proven to reduce productivity. Additionally, studies show that distractions are putting more pressure on workers making them increasingly prone to tiredness and error.

With clunky approval workflow, tedious administration and manual processes, creative teams are not immune to these issues. But there is light at the end of the tunnel.  In this post, we’ll show you how to streamline approval workflow, eliminate those workday distractions and let your creativity flourish.

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Topics: Approval Workflow Software, Ad Agencies, Managing Marketing Projects, Marketing Teams

Debunking common misconceptions about project management software

Posted by Jodie Byass on Jan 23, 2018

Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet deadlines, among other tasks.

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Topics: Resource Management Software, Project Management Software, Ad Agencies, Managing Marketing Projects, Marketing Teams