Admation Blog

Top marketing and advertising trends for 2018

Posted by Jodie Byass on Jan 9, 2018

There’s something exciting about forecasting future trends in the marketing and advertising space because the industry has changed significantly over the past 7 years. Who would have predicted back in 2011 that digital marketing tools would explode from 150 products to 5,000 today? While there are some themes that roll over, there’s always new trends that we can’t foresee – a dark horse that steers behaviour in an unexpected direction.

Here are some digital media trends we think are going to be big in 2018.

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Topics: Marketing Industry Trends, Ad Agencies, Marketing Teams

Getting the most out of your new project management software

Posted by Jodie Byass on Aug 24, 2017

So you’ve finally selected your new project management software. Now to ensure that you have a successful implementation phase.

Here are our top tips for getting the most out of your new creative project management software drawn on years of industry experience and feedback.

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Topics: Project Management Software, Ad Agencies, Managing Marketing Projects, Marketing Teams, Marketing Project Management, Ad Agency Project Management Software

5 ways admation approval workflow software helps marketing compliance

Posted by Jodie Byass on Aug 29, 2016

Do you ever get that sinking feeling in your gut when you realise: legal hasn’t approved a campaign that’s already live; somebody has used an old marketing asset instead of the most current one; or nobody can remember why an artwork change was made and there’s no audit trail to confirm this? 

These are common headaches experienced by marketing departments today, which can easily become nightmares if marketing regulations are breached.

Here’s five ways admation’s approval workflow software can help your brand stay in control some of marketing compliance.

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Topics: Approval Workflow Software, Marketing Compliance, Marketing Teams, Marketing Approval Process, Compliance & Legal Teams

The benefits of staying on top of marketing compliance

Posted by Jodie Byass on Aug 24, 2016

Last week we looked at what can happen to your brand if you let your marketing compliance slip. This week, though, we get to deliver the good news. Here are some of the great benefits of staying on top of your marketing compliance:

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Topics: Approval Workflow Software, Marketing Compliance, Managing Marketing Projects, Marketing Teams, Compliance & Legal Teams