There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.
You’ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you’ve got the best people on the job, they still need to be supported by effective processes, an organised project framework, transparent communications and schedules that allow them to be at their creative best. Here are four strategies that will enhance your team’s performance:
No-one would argue that producing marketing content is easy. And yet many marketing professionals still rely on traditional tools to manage their approval workflow.
According to Adweek, “the traditional back-and-forth process of getting ideas developed, presented, refined, re-presented, refined again, approved … is time-consuming and expensive.”
Fortunately, with the recent boom in marketing solutions and workflow management software, attitudes are changing. In a 2017 report by Content Marketing Institute, 66% of marketers indicated that their greatest educational requirement was to learn “how to better use technology to manage content as a business asset.”
Workday interruptions have become commonplace across many professions today. Responding to relentless emails, phone calls, meetings, urgent work (the list goes on), have proven to reduce productivity. Additionally, studies show that distractions are putting more pressure on workers making them increasingly prone to tiredness and error.
With clunky approval workflow, tedious administration and manual processes, creative teams are not immune to these issues. But there is light at the end of the tunnel. In this post, we’ll show you how to streamline approval workflow, eliminate those workday distractions and let your creativity flourish.