Admation Blog

10 Signs your Marketing Team is Ready for Approval Workflow Software

Posted by Jodie Byass on Mar 26, 2018

No-one would argue that producing marketing content is easy. And yet many marketing professionals still rely on traditional tools to manage their approval workflow.

According to Adweek, “the traditional back-and-forth process of getting ideas developed, presented, refined, re-presented, refined again, approved … is time-consuming and expensive.”

Fortunately, with the recent boom in marketing solutions and workflow management software, attitudes are changing. In a 2017 report by Content Marketing Institute, 66% of marketers indicated that their greatest educational requirement was to learn “how to better use technology to manage content as a business asset.”

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Topics: Marketing Approval Process, Approval Workflow Software, Marketing Teams, Managing Marketing Projects

5 Tips to Streamline Approval Workflow & Eliminate Distractions

Posted by Jodie Byass on Feb 12, 2018

Workday interruptions have become commonplace across many professions today. Responding to relentless emails, phone calls, meetings, urgent work (the list goes on), have proven to reduce productivity. Additionally, studies show that distractions are putting more pressure on workers making them increasingly prone to tiredness and error.

With clunky approval workflow, tedious administration and manual processes, creative teams are not immune to these issues. But there is light at the end of the tunnel.  In this post, we’ll show you how to streamline approval workflow, eliminate those workday distractions and let your creativity flourish.

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Topics: Approval Workflow Software, Marketing Teams, Managing Marketing Projects, Ad Agencies

Debunking common misconceptions about project management software

Posted by Jodie Byass on Jan 23, 2018

Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet deadlines, among other tasks.

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Topics: Project Management Software, Managing Marketing Projects, Resource Management Software, Ad Agencies, Marketing Teams

Top marketing and advertising trends for 2018

Posted by Jodie Byass on Jan 9, 2018

There’s something exciting about forecasting future trends in the marketing and advertising space because the industry has changed significantly over the past 7 years. Who would have predicted back in 2011 that digital marketing tools would explode from 150 products to 5,000 today? While there are some themes that roll over, there’s always new trends that we can’t foresee – a dark horse that steers behaviour in an unexpected direction.

Here are some digital media trends we think are going to be big in 2018.

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Topics: Ad Agencies, Marketing Teams, Marketing Industry Trends