Admation releases new mobile app to keep campaigns moving when your focus is elsewhere.
As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I’m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ‘how can we do this better?’ While Google is my go to for research, I draw inspiration from my in-house studio role as a copywriter and editor in trade publishing. That means I get to experience it too - the good, the bad and, sometimes, the ugly.
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.
Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.