The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the success of marketing campaigns hinging on the quality and timeliness of projects, an effective approval workflow process is critical to the output of marketing content.
Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent errors in your approval workflow will financially impact your business on a number of levels.
All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.