It’s one thing to realise you need online proofing software to enhance your team’s work performance. It’s another to find the right solution that does exactly that. Many businesses have gone in search of approval workflow software and, not fully understanding the selection process, have been burned with the wrong solution. Here’s Part I of our guide to evaluating online proofing software to ensure you select the right one for your business.
Online proofing software enables marketing departments and ad agencies to review, mark up, proof and approve a range of marketing collateral including artwork, websites, videos and digital files via the web, which means it can be accessed onsite or remotely 24/7.
Digital Asset Management (DAM), on the otherhand, is a digital repository where users can save final and approved assets. Only more recently have businesses begun to utilise (and praise) online proofing software with an integrated DAM component. Let’s take a look at the benefits of integrating these two tools.
As a standalone solution, online proofing tools offer many great benefits to marketers and ad agencies. Nonetheless, when you’re juggling multiple projects at any one time it’s a win-win if your online proofing tools are integrated with project management software. Here are some of the great benefits of combining these two handy solutions.
Selecting and implementing software that will help to manage your creative projects and streamline your approval process takes time, but find the right solution, and the results are worth it.