Admation Blog

Improve your Marketing Output by Nailing your Creative Briefs with admation

Posted by Jodie Byass on Jun 6, 2018

There are many important factors that lend to creating great marketing content. Brilliant ideas are the bedrock of memorable campaigns, but you also need amazing talent to bring your ideas to fruition. Less glamorous, yet no less important, is implementing an effective approval workflow process to ensure that your marketing output meets your objectives. A critical component of this process is the humble brief.

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Topics: Project Briefing, Managing Marketing Projects, Marketing Teams, Ad Agencies

Identifying and Fixing Bottlenecks in your Marketing Approval Workflow Process

Posted by Jodie Byass on May 22, 2018

Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.

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Topics: Approval Workflow Software, Managing Revisions, Project Briefing, Time Tracking, Marketing Approval Process

Best Practices Session 6: Solving Marketing Project Management Issues

Posted by Jodie Byass on Mar 7, 2018

According to the Asia Pacific Content Marketing Report 2016 by HubSpot and Survey Monkey, 63% of businesses stepped up content creation in 2016. Still, 56% of marketers surveyed revealed that creating quality marketing content was one of their top challenges.

In one way or another, the quality of marketing output has always been reliant on how effectively you manage your creative approval workflow. When marketing projects are running smoothly, quality and expediency go hand in hand. When they become riddled with problems, it’s no surprise you see a decline in the quality of output.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Project Management, Project Planning, Project Briefing

How to manage common marketing project challenges with Admation

Posted by Jodie Byass on Nov 15, 2017

One of the top challenges faced by marketers today is creating campaigns that are memorable. If you drill down deeper, though, the challenges really begin at an operational level. Exhausting workloads, tedious administration, and ineffectual processes and tools are draining that sweet elixir that drives great ideas - creativity.

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Topics: Project Management Software, Managing Marketing Projects, Admation, Ad Agencies, Compliance & Legal Teams, Project Briefing, Asset Management Software, Ad Storage