Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.
Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool are manifold.
According to Software Advice, “Project management software decreases administrative burden on employees, while helping businesses track tasks better and not miss deadlines.”
Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.
“Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.” Hubspot
Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.
Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their marketing practices, it would be now. Still, a recent Content Marketing Institute report showed that only 40% of Australian marketers “are delivering content consistently” compared to the previous year.