Admation Blog

5 Fatal Mistakes Made When Selecting Project Management Software

Posted by Jodie Byass on Aug 8, 2018

Project management software has the ability to offer a one stop shop for solving many challenges faced by marketing teams and advertising agencies. And nobody doubts that the benefits of such a tool are manifold.

According to Software Advice, “Project management software decreases administrative burden on employees, while helping businesses track tasks better and not miss deadlines.”

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Topics: Project Management Software, Marketing Project Management

Boost your ad agency profit with effective project & resource management

Posted by Jodie Byass on Jul 24, 2018

Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.

Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.Hubspot

Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.

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Topics: Resource Management Software, Project Management Software, Ad Agencies, Managing Resources, Ad Agency Project Management Software

Managing Marketing Projects: Why are Ancient Practices Still in Place?

Posted by Jodie Byass on Jun 26, 2018

Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their marketing practices, it would be now. Still, a recent Content Marketing Institute report showed that only 40% of Australian marketers “are delivering content consistently” compared to the previous year.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Project Management

Marketing Project Management Challenges – Meeting Deadlines and Budgets

Posted by Jodie Byass on Mar 21, 2018

There are many challenges that marketers face today: a fiercely competitive marketplace, the pressure of producing memorable content for multiple media channels, and the day-to-day management and execution of marketing projects. If we shine a light on managing creative projects, a common issue that marketers face is deadline delays, a symptom indicative of other issues bubbling away below the surface.

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Topics: Admation, Project Management Software, Managing Marketing Projects, Marketing Project Management, Time Tracking