Admation Blog

Marketing Project Challenges : Managing Project Resources

Posted by Jodie Byass on Apr 3, 2018

Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?

 

If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources. This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.

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Topics: Admation, Resource Management Software, Ad Agencies, Managing Marketing Projects, Managing Resources, Project Planning, Task Management

Best Practices Session 6: Solving Marketing Project Management Issues

Posted by Jodie Byass on Mar 7, 2018

According to the Asia Pacific Content Marketing Report 2016 by HubSpot and Survey Monkey, 63% of businesses stepped up content creation in 2016. Still, 56% of marketers surveyed revealed that creating quality marketing content was one of their top challenges.

In one way or another, the quality of marketing output has always been reliant on how effectively you manage your creative approval workflow. When marketing projects are running smoothly, quality and expediency go hand in hand. When they become riddled with problems, it’s no surprise you see a decline in the quality of output.

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Topics: Project Management Software, Managing Marketing Projects, Project Briefing, Project Planning, Marketing Project Management

Risks of not using Resource Management Software

Posted by Jodie Byass on Sep 27, 2016

“With an already heavy workload, how do I find the time to implement resource management software?” If this question has ever crossed your mind, perhaps the more fitting question is this: can your agency or marketing team risk not implementing resource planning software?

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Topics: Resource Management Software, Ad Agencies, Managing Resources, Project Planning

Admation improves your workflow by integrated custom forms

Posted by Jodie Byass on Oct 27, 2015

Admation Update – Online Custom Forms

Working in marketing or Advertising, its likely that you gather project information by sharing, completing and reviewing a range of forms, such as client briefs, creative briefs, production details, schedules etc. Usually, this important information is spread out in a combination of Word documents and Excel spreadsheets, and you experience a range of issues such as all the stakeholders having access to the latest version, sharing updated forms or analysing data.

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Topics: Approval Workflow Software, Admation, Project Briefing, Project Planning