Project Management Update

Admation Blog

Best Practices for Starting a Successful Marketing Project

Posted by Jodie Byass on Feb 22, 2019

Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you’ll ever make that deadline. So how do you mitigate the risks, even turn it around?

There are many elements that contribute to the success of a project. How you start a project, though, probably says a lot about how you’ll finish it. With this, here are our best practices for starting a marketing project on the right foot.

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Topics: Project Management Software, Managing Marketing Projects, Marketing Teams, Project Briefing, Project Planning, Marketing Project Management

Project Management Hacks #3: Solving the creative brief dilemma

Posted by Jodie Byass on Feb 18, 2019

Q: I’m a marketing manager who oversees a studio team responsible for creating all the marketing output for our brand. Previously, our sales team filled out an electronic brief form to start a project, but it’s been superseded by an email brief (information just pasted into an email). The sales team says that it’s quicker and easier this way, but this isn’t the case for marketing. The reality is, in most cases, we don’t receive a proper brief and it usually takes another week of emailing to get one. Sometimes it just gets too confusing and I have to call a meeting to discuss it. Meanwhile, the project deadline doesn’t shift which means all of this to-ing and fro-ing eats into our production time. How can I get our briefing process back on track while keeping the sales team on board?

Briefly Yours PM

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Topics: Project Management Software, Project Briefing, Project Planning, Marketing Project Management

Marketing Project Challenges : Managing Project Resources

Posted by Jodie Byass on Apr 3, 2018

Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?

 

If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources. This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.

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Topics: Admation, Resource Management Software, Ad Agencies, Managing Marketing Projects, Managing Resources, Project Planning, Task Management

Best Practices Session 6: Solving Marketing Project Management Issues

Posted by Jodie Byass on Mar 7, 2018

According to the Asia Pacific Content Marketing Report 2016 by HubSpot and Survey Monkey, 63% of businesses stepped up content creation in 2016. Still, 56% of marketers surveyed revealed that creating quality marketing content was one of their top challenges.

In one way or another, the quality of marketing output has always been reliant on how effectively you manage your creative approval workflow. When marketing projects are running smoothly, quality and expediency go hand in hand. When they become riddled with problems, it’s no surprise you see a decline in the quality of output.

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Topics: Project Management Software, Managing Marketing Projects, Project Briefing, Project Planning, Marketing Project Management