Project Management Update

Admation Blog

Tips for Creating a Never-Say-No Business Case for Marketing Resource Management (MRM) Software

Posted by Jodie Byass on Jan 23, 2019

You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing’s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money.

It appears you’re not alone. According to Capterra: “Fewer than a third of all projects were successfully completed on time and on budget over the past year.”

But you’re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) software is now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management.

Recommended reading: Best Practices for Selecting and Implementing MRM Software

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Topics: Resource Management Software, Managing Resources, MRM, Marketing Resource Management

Using MRM to Manage Marketing Campaigns and Lighten Your Load!

Posted by Jodie Byass on Nov 20, 2018

Visibility, reliability, ease …. not exactly the words that come to mind when you’re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like cutting down on the crazy amount of admin. Like easing the burden of resourcing your marketing projects. Like finding a way out of the ever-increasing artwork changes.

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Topics: Resource Management Software, Managing Resources, MRM, Marketing Resource Management

Project Management Hacks #2: Manage Project Resources with Ease!

Posted by Jodie Byass on Nov 6, 2018

Question: I’m a marketing manager in a medium sized organisation. Last year we increased our marketing output substantially and hired a team of designers and copywriters. Meanwhile, I’ve stepped into a marketing project management role. The problem is my resources are always stretched too thin. Projects usually take longer than they should because stakeholders ask for extra work on top of what has been briefed. If it’s not that, then the briefs I receive from the sales reps are always too BRIEF. As a result, my resources do a lot of extra leg work and their work keeps building up, which makes them really irritable. I also never really know what anyone is working day to day.  What can I do to get a better handle on my projects and resources?  

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Topics: Resource Management Software, Managing Resources, Marketing Project Management

Implementing MRM Software Can Boost Your Profits

Posted by Jodie Byass on Oct 15, 2018

It’s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today’s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let’s take a look at how implementing MRM software can save you money and boost your profits.

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Topics: Resource Management Software, Managing Marketing Projects, Managing Resources, MRM, Marketing Resource Management