The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of one pulling together a range of media streams and marketing management strategies to achieve one crucial objective: ROI for your business. It’s comes as no surprise then that marketers today are turning to technology tools to help automate and streamline many aspects of their role.
Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet deadlines, among other tasks.
Managing your ad agency's freelance creative resources can play an integral part in growing your business and providing it with a competitive edge. That is, of course, if you utilise them in the right way.
Here are some tips to make sure your advertising agency gets the most out of its creative resources and freelancers.
All too often, resources are overlooked or not adequately managed when it comes to allocating staff to creative projects. It makes perfect sense then to combine online proofing tools, which help to manage your approval workflow, with resource management software. Here are some benefits of integrating these two handy tools.