Visibility, reliability, ease …. not exactly the words that come to mind when you’re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like cutting down on the crazy amount of admin. Like easing the burden of resourcing your marketing projects. Like finding a way out of the ever-increasing artwork changes.
Question: I’m a marketing manager in a medium sized organisation. Last year we increased our marketing output substantially and hired a team of designers and copywriters. Meanwhile, I’ve stepped into a marketing project management role. The problem is my resources are always stretched too thin. Projects usually take longer than they should because stakeholders ask for extra work on top of what has been briefed. If it’s not that, then the briefs I receive from the sales reps are always too BRIEF. As a result, my resources do a lot of extra leg work and their work keeps building up, which makes them really irritable. I also never really know what anyone is working day to day. What can I do to get a better handle on my projects and resources?
It’s one thing to sing the praises of MRM software and its multiple features, but how does it impact your bottom line? As previously outlined, today’s comprehensive MRM provides a one-stop shop to manage marketing resources and projects, from briefing all the way through to final production. Let’s take a look at how implementing MRM software can save you money and boost your profits.
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is placing more pressure on teams who spend precious creative time moving data across platforms. In today’s technology-driven world, it shouldn’t be this difficult.