Admation Blog

Boost your ad agency profit with effective project & resource management

Posted by Jodie Byass on Jul 24, 2018

Running a profitable advertising agency relies on a number of critical factors: great leadership, results-driven marketing, a strong client base and talent who deliver on brilliant ideas. The way you manage creative projects and resources is often overlooked in the bigger picture. Still, they remain vital to your bottom line.

Optimizing the utilization rate (the percentage of time spent on billable work) of your employees, essentially creating more productive and efficient team members, will have a major impact on your profits -- especially if you do mostly project-based work.Hubspot

Let’s take a look at project management and resource management to understand how important they are to running a proficient and, therefore, profitable ad agency.

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Topics: Project Management Software, Resource Management Software, Ad Agencies, Ad Agency Project Management Software, Managing Resources

Best Practices Series 7: Retaining your ad agency talent

Posted by Jodie Byass on Apr 11, 2018

Losing your ad agency talent is a costly exercise. In fact, replacement costs (across Australian industries) are estimated between 50%-100% of the person’s annual salary, with the total cost reaching up to 200% for businesses. Even so, these figures don’t account for the unique set of skills and attributes that great talent delivers, which is difficult to put a price on.  Still, one in four people are likely to leave their agency job this year in search for better work cultures, challenges and opportunities.

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Topics: Ad Agencies, Resource Management Software

Marketing Project Challenges : Managing Project Resources

Posted by Jodie Byass on Apr 3, 2018

Effective resource management is not just about checking off project tasks and meeting deadlines. It’s also about creating the right space for your team to be at their creative best. How else are you going to achieve that WOW factor in your marketing campaigns? In reality, though, how often are marketers hitting the mark?

 

If industry reports are anything to go by, nearly 60% of inhouse creative teams are crying poor in terms of resources. This means employees are overworked, overwrought and, it’d be fair to say, not on their best game. Marketing project management software with integrated resource management is changing the way marketers work. With an inbuilt resource planner, task timers and an overview of work in progress, marketers now have greater transparency over their resources than ever before.

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Topics: Managing Marketing Projects, Admation, Ad Agencies, Resource Management Software, Managing Resources, Task Management, Project Planning

Which Software is Right for me? Understanding Marketing Software Categories.

Posted by Jodie Byass on Feb 6, 2018

The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of one pulling together a range of media streams and marketing management strategies to achieve one crucial objective: ROI for your business. It’s comes as no surprise then that marketers today are turning to technology tools to help automate and streamline many aspects of their role.

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Topics: Project Management Software, Digital Asset Management Software, Managing Marketing Projects, Resource Management Software