Everybody wants to achieve more, but in reality marketers are still not hitting the mark when it comes to producing more content. And while it looks like a simple case of not enough hours (or resources) in the day, the issue often has more to do with how marketers are managing their approval workflow.
There are many challenges that marketers face today: a fiercely competitive marketplace, the pressure of producing memorable content for multiple media channels, and the day-to-day management and execution of marketing projects. If we shine a light on managing creative projects, a common issue that marketers face is deadline delays, a symptom indicative of other issues bubbling away below the surface.
While traffic and project managers have different roles within an ad agency, they share a similar focus in that both are responsible for ensuring work flows seamlessly in and out of studio or creative department, within deadline and budget.
Typical challenges for traffic and project managers:
- A lack of transparency over resources
- No easy way to ascertain how creative work is tracking
- Projects going over budget
Aiming to solve these daily challenges in advertising agencies and marketing teams, Admation offers marketing resource management and project management solutions that are complete with handy tools and features. Here are a few key features that will help you manage your marketing resources:
Servicing the advertising and marketing industry over the past 15 years, we’ve had the opportunity to meet with many stakeholders across the business spectrum. This has allowed us to review and observe their processes and approval workflow, and the different ways in which businesses are managed and operated.
With this, we’ve decided to share some of our learnings and observations with our Best Practices series. In the coming months, we’ll be posting a series of articles featuring everything from meeting client deadlines to managing your resources to improving your team efficiency, and more!
So stay tuned. To kick off the series, we invite you to read our Best Practices for meeting client deadlines below.
Your resources are the heart of your operations when it comes to delivering on creative projects, not just in terms of creative energy but bringing the work to fruition. Poor resource management can lead to terrible habits such as missing deadlines, overspending and producing mediocre campaigns. The questions is, how do you manage your agency resources in a way that enhances your operations?
To figure out how to manage agency resources effectively in your business, take a look at our best agency resource management techniques below.