In last week's blog I introduced our readers to online proofing and online proofing software. Today, I going to look at why you may need an online proofing solution.
What's wrong with traditional proofing methods?
Anyone working in marketing would agree that today they are required to produce and deliver more marketing collateral than even before. Gone are the days where a campaign simply required producing print collateral such as flyers, press ads and banners.
Each marketing campaign now needs to be delivered in multiple formats so it can be distributed across a broad range of platforms to reach a wider audience.
On top of that, legal compliance is more complex, a greater number of stakeholders are involved in the approval process, and this all needs to happen in shorter timeframes.
The truth is, traditional proofing methods are no longer able to keep up with the industry requirements.
Even companies that have had some advancement in their approval work practices by introducing desktop tools such as Adobe or Microsoft mark up or delivery tools such as drop box and ftp servers, would be finding that their processes are still very manual, time consuming, and do not provide a cohesive or collaborative approval workflow.
Are you ready for an online proofing solution?
Is your marketing team or ad agency experiencing high revisions counts on artwork?
Do you feel like you don’t have transparency across your project at all times?
Are you going over budget more times than not?
Do you feel overwhelmed by the day-to-day management of your approval workflow?
If you’ve answered yes to any of these questions then it’s probably time to looking for an online proofing solution. Download our free guide - Selecting the Right Marketing Approval Workflow Software and get started today!
Stay tuned for our next blog, where I will focus on some of the benefits of an online proofing solution. In the mean time, I can recomment reading the following case study - Admation streamlines Choice Hotels marketing workflow.