Admation blog

The last ten years has seen a major shift in how brands approach marketing. From websites to email campaigns to social media, the digital era has provided a number of new platforms for marketers to engage consumers. In addition to this, marketing teams are juggling traditional advertising mediums such as television and print media with online projects. For this very reason, brands are being taken to task because, with more channels to manage, many are falling short of their marketing compliance.

We all know the marketing world is moving faster and with it comes a growing expectation to deliver more campaigns across a increasing number of channels. The challenge is real for most marketers and creative teams.  It is no wonder burnt out is on the rise, particularly among those who still do not have access to the right tools such a as a dedicated marketing project management tool. 

Let's take a look at the real cost of not adopting a marketing project management solution across your business.  While we are here we will also touch on how a collaborative tool can boost your efficiency and, improve your bottom line.

It's reported that between 5 to 7 per cent of the workforce are affected by burnout due to changes in the work environment. 2022 has been a challenging year off the back of two exception years.  Currently not a day goes by where I do not hear a colleague, teacher, client or friend refer to their fatigue. The burnout is real, and it does not seem to discriminate across gender, age, industry or occupation. 

According to an ABC article on burnout, three experts identify several changes in the way we work that may be increasing burnout - shrinking job stability, mounting workloads, fewer resources to tackle that workload, an erosion of work-life balance, and so on.

In our previous blog How to avoid burnout in a creative ad agency we provided an overview of burnout and what the individual and ad agency can do to combat the problem. This week we want to expand upon the point of marketing resource management software and how it can help creative teams feel more in control of their projects and workloads. We created admation with many inbuilt features to do exactly that. 

As marketing compliance regulations continue become more complex there is increasing pressure on brands to ensure their marketing content is compliant across global regions. As marketing teams try and navigate their way through changing requirements it is more important than ever to ensure the right tools are implemented to support them. 

 

Admation creative project management software is designed to assist marketing and marketing compliance teams manage the approval of content and to ensure that only once it is compliant it is delivered to market.  Admation assists these teams who are often tasked with ensuring that all branding and marketing collateral adheres to relevant brand guidelines and legal requirements. There?s increasing pressure on these teams to perform to standard. But increasing workloads and frequently changing regulations are keeping these teams busier than ever.  Add into the mix, these teams are now all working from different remote locations and do not have the convenience of sitting in the same office, the pressure has just increased.

Simple and Sesimi are proud to announce they?ll be working together to provide Marketers with a complete marketing workflow and brand management solution.

Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.

Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.

It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.

And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results.

For years, Admation's project management software has helped customers make their project management more efficient and their marketing teams more productive. So, we're excited to say that Admation has been listed as one of the best project management software platforms.

Let?s face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, in the wake of the COVID-19 pandemic, competition has increased. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.

It?s a new year again. Yes, it?s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business where you did not achieve your goals or the desired outcomes. 

It is also an opportune time to think of what you?ll do differently to reach more of them, be more efficient, and more productive. This is especially relevant for marketers, considering that effective marketing isn?t becoming easier. So, to reach more people and create more awareness, you will need to work harder and spend more time and effort in finding ways to be more relevant. And let?s face it, it?s not going to change anytime soon.

We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different stakeholders before an asset is approved. Then you also have external approvals to contend with before you can finally publish.

 As a result, you need to ensure that your review and approval workflow is as efficient and streamlined as possible to eliminate any snags along the way and make sure the project keeps moving forward. And here, emails and spreadsheets are simply no longer good enough, especially if you?re working on multiple projects at any given time.