Project Management Update

Admation Blog

Is your marketing technology making you inefficient?

Posted by Jodie Byass on Jun 12, 2019

Utilised in the right way, Martech has the ability to improve marketing productivity and turnaround times exponentially. The problem? Marketers are adopting so many tools that the very benefits Martech claims to offer are being impeded by having to manage multiple platforms.  Is marketing technology helping your team?

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Topics: Managing Marketing Projects, Marketing Teams, Marketing Project Management, Marketing Resource Management

Admation  Client Win: ONE Marketing Project Management Solution for Tourism Australia

Posted by Jodie Byass on Jun 4, 2019

In December last year, Tourism Australia appointed M&C Saatchi as its lead creative agency to manage the organisation’s global branding, advertising and production. A competitive tender that was months in the making, it’s a coveted appointment for the ad agency.

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Topics: Admation, Marketing Project Management, Ad Agency Project Management Software, Marketing Resource Management

You Don’t Need A Crystal Ball to Better Service Your Ad Agency Clients

Posted by Jodie Byass on May 21, 2019

The Dilemma and The Fix Series - Part 7

The Dilemma: Angela is an Account Manager at a medium sized ad agency. She’s having one of those days where three clients have tuned in on the same wave length and want a status report - pronto! Angela wishes she had crystal ball to tune into her Production Team’s progress. Instead, she’s had to call the office for an update because she’s working remotely. Except that now it’s late afternoon and she hasn’t heard anything, even after two follow ups.

Meanwhile, she needs to send a client’s changes on a campaign to the creative team, but she didn’t save the email. Argghhhh. Now it’s buried somewhere in her inbox. Or trashed. Possibly vanished. Angela is thinking about seeing a medium to contact her long lost email.

Like Angela , is it near impossible to do your job without crystal ball due to a lack of transparency? Finding there are too many miscommunications, missed changes and irate clients? We think we might have the solution for you.
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Topics: Admation, Project Management Software, Ad Agencies, Ad Agency Project Management Software

Top 10 admation features to make your marketing compliance failsafe

Posted by Jodie Byass on May 15, 2019

Last July, the ACCC Chair Rod Sims delivered a timely speech ‘Companies behaving badly?’ According to the increasing number of compliance breaches, the ACCC found that many businesses had indeed been behaving badly. The answer to this quandary? Sims offered, “from our point of view, stronger penalties are a key part of the answer.” New legislation now in effect means that consumer breaches could amount to fines of more than $100 million for some companies. And the ACCC won’t be playing coy.

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Topics: Admation, Marketing Compliance, Managing Marketing Projects, Compliance & Legal Teams